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New! Pasture Fed Goat Whey Protein: A Superior Alternative to Typical Protein Powder

Protein. It's the foundation of our being, the primary element of a healthy diet, and the latest "fad" among fitness enthusiasts. Yes, protein is central to our lives. Yet many of us—especially those of us in our 60s and beyond—may not be getting all that we need every day. Thus, protein has become the latest craze in nutrition, with "protein power shakes" and pre-packed snacks of cheese and nuts receiving top billing from major food companies. But buyer beware—not all protein is created equal.

Why We Need Quality Protein

The core of our physical being is comprised of protein. Our muscles, our bones, our skin, in fact every cell within our body is built on proteins. In the early stages of life, we use proteins to grow and to fuel functional development within our brains, our hearts and all of our vital organs and systems. As we age, we use proteins to maintain health, to ward off the challenges that come with age, and to facilitate the optimum performance of important bodily functions.

Proteins are built with amino acids, of which eight are considered essential (meaning they must be obtained through our diet). Many proteins consist of only a few essential and nonessential amino acids, which can mean that the body must fill in the blanks in order to fulfill its needs. The so-called "perfect proteins" contain all eight essential amino acids. Most plants and even many animal-derived foods do not supply "perfect proteins."

To measure the quality of a protein source, scientists assign a "biological value" (BV) that represents its ability to be utilized within the body. For instance, the BV scale considers an egg to be a "perfect protein" with a value of 100, meaning that its protein is almost completely utilized by the body. There's only one dietary substance that beats the egg in terms of biological value and that is whey protein, which boasts a BV of 104. But, like protein itself, not all whey proteins are the same.

Concentrate v. Isolate

Whey protein primarily comes in two forms—isolate and concentrate. An isolate is, as the name suggests, isolated whey protein; whereas a concentrate is just that, a whole whey product concentrated to maximize protein content.

Many athletes and bodybuilders will favor whey protein isolate for its efficiency in delivering pure protein. However, nutrition experts routinely recommend whey protein concentrates as a whole-food advantage. Nothing is lost with whey protein concentrates—all of the nutritional cofactors remain intact. That means you'll get a small amount of fat with your protein; but that's not a bad thing. The fat in whey contains beneficial fatty acids and can actually aid in the absorption and utilization of the protein. Furthermore, you get the valuable mineral components dairy is known for, including calcium, iron and important trace minerals. For the average adult, whey protein concentrate offers more nutrition and better value than isolated whey protein.

Goats v. Cows

While we here in the U.S. derive most of our dairy from cattle, we're clearly in the minority. Throughout the world, more people drink goat's milk than cow's milk. In fact, it's estimated that goats are the primary dairy source for 65 percent of the world population. According to experts, goat's milk is less allergenic, naturally homogenized, easier to digest and friendly to those who are lactose intolerant.

From an environmental perspective, goats win again. They eat less, produce less waste, occupy smaller areas of land and require less energy to maintain. Goats are most often pasture fed and eat a consistent diet year-round. Cattle, by contrast, are often fed a variety of different grains and grasses that can affect the composition of their milk. Plus, goats aren't treated with the hormones and antibiotics administered to most U.S. cattle. Use of these agents has been linked to increased health risks, and while the jury is still officially out on how dangerous they may be, natural health experts recommend avoiding them at all costs. Goat's milk offers a highly nutritious, easily digestible and environmentally friendly alternative to conventional dairy products produced from cow's milk. Goat's milk products are so easily tolerated that they have become the number one choice for those with sensitivities to cow's milk products.

Purity from the Prairie

New Swanson Ultra® Pasture Fed Goat Whey Protein Concentrate is an excellent choice for high-quality, high-value protein supplementation. Produced just for us by America's dairy experts in Wisconsin, it is made with only the highest-quality whey from small, artisanal cheese makers who maintain full traceability right back to the fields.

Our partners in Wisconsin have been "leading the whey" in dairy proteins for decades. They were the first to develop a fully traceable supply chain, the first to concentrate organic whey, and the first to implement green manufacturing that reduces their carbon footprint through innovative practices like heat recovery and recycling.

Every batch of whey received for our Pasture Fed Goat Whey Protein Concentrate is tested for purity, temperature and pH prior to entering production. It is then moved through initial filtration for greater purity, pasteurized to meet food safety regulations, then ultrafiltered to concentrate protein levels. Quality checks, including pathogen monitoring, are scheduled throughout the process to ensure a pristine final product.

Once the whey is concentrated, it is gently dried to preserve its nutritional value and to ensure that you are getting whole, non-denatured whey protein. It is then combined with certified non-GMO sunflower lecithin to create an instant-mixing powder. This instantizing process provides for an exceptional experience no matter how you choose to blend your whey. Whether you add it to your daily smoothie, blend it into cereal or simply mix it with water, our Pasture Fed Goat Whey Protein Concentrate disperses fully without excess clumping.

The Whey of Choice for Every Body

Whether you're a young, active person looking to build muscle and optimize physical performance or an older individual simply looking to maintain muscle mass, stimulate your defenses and fuel your fight against the effects of aging, Swanson Ultra Pasture Fed Goat Whey Protein is an excellent choice for daily protein supplementation. It's the hormone-free, non-GMO, eco-friendly whey to achieve and maintain the best of health, naturally.