test-2017 with Swanson: This Year in Health
Health News
2017 with Swanson: This Year in Health
Lindsey Toth, MS, RD • December 31, 2017

It’s been a great year at Swanson Health, working every day to help people achieve their health and wellness goals by offering high-quality products and healthy living tips. As we wrap up 2017, our Swanson Health family looked back at all the ways we simplified wellness this year. 

Our 2017 Search Trends in Health - SIMPLY HEALTHIER TOGETHER®

The following topped our lists for search trends this year:

  • We searched ‘health’ the most on November 27, 2017, bouncing back after our tryptophan and pumpkin binge.
  • California edged out Florida and New York on the apple cider vinegar search obsession.
  • Night owls — California, New York and Texas were health and wellness night owls, browsing late into the night from 11 p.m. to 4 a.m.

Our Top 5 Searches

  1. Magnesium
  2. Turmeric
  3. Probiotic
  4. Fish Oil
  5. Vitamin C

It was a close call right until the end! For overall searches on swanson.com, ‘turmeric’ edged out ‘magnesium’ while ‘magnesium’ was the top search by state — #1 in 42 states!

Our Top Health and Wellness Blog Posts

30 Ways to Use Apple Cider Vinegar was the expert health advice you loved the most in 2017 — it’s a 3-year champion for most popular blog post! Plus, 2017 was filled with new healthy living tips that are getting you excited for 2018. Three blog posts are shining bright as we head into the new year:

Expert Health Advice Got More Social in 2017

This year many returning and new customers joined our health and wellness journey on social media, following, engaging and sharing through social media.

Check out Swanson Health’s most popular shared video – How to Create a Sunny-Detox

How to Create a Sunny-Detox Video Swanson Health


Our most engaged post – National Best Friends Day

Best Friends Day Post Facebook Swanson Health

Our total social followers – Wesmall heart iconyou too!

314,536 in 45 countries

Join the journey by following us on social media: Facebook, Instagram, Twitter, YouTube and Pinterest.


Most Popular Product Categories

At Swanson Health, we’re more than a vitamins and supplements company. In fact, we have over 22,000 products, ranging from health and wellness to whole-food pantry staples to beauty. So you can stock up on all your essentials for healthy living in 2018 like our multivitamin Daily Essentials Kit, apple cider vinegar with mother, turmeric and even organic coffee.

Here are our most popular product categories for 2017:


New Products Inspired by You

Also, the new products we launched in 2017 were inspired by you. Based on your feedback and suggestions, our research and development team combined the best research from the scientific community with the best clinically-backed ingredients to bring you more innovative products that support your health and wellness needs.

You asked for it, we listened.

  • “Choosing a daily health regimen should be easier”

We introduced nine wellness bundles, including our Daily Essentials Kit with multivitamin, probiotic, vitamin D, and essential fatty acid (EFA) supplements, so you can shop by the benefits that matter the most to you.

Daily Essentials Kit Swanson Health

  • “Big pills, fish burps, and no plant-based options; there has to be a better fish oil”

Say ‘hello’ to our new Plant Based Omega-3 and our High Concentrate Omega-3.  

Plant Based Omega 3 Swanson HealthHigh Concentrate Omega 3 Swanson Health


  • “I spend WAY too much time on my phone. How do I protect my eyes?”

New Vision Defense, formulated with the macular carotenoids lutein and zeaxanthin, helps protect your peepers in this digital, blue-light-driven world. (read the full Swanson Health Vision Defense press release here)

Vision Defense Eye Health Formula Swanson Health


We thank YOU for trusting in Swanson Health to deliver quality, science-backed vitamins, supplements and wellness products directly to your door. Our goal is to help you (and your family) find the best healthy living products, information and tips to help you be the best version of you.  

Here’s to a great 2018, and living simply healthier together!

Visit www.swanson.com/EmailSignup to get special offers and healthy living tips delivered right to your inbox.

Want more in-depth details on top 2017 year in health items?

Turmeric was a top search term and a best seller in 2017. Learn more about why turmeric is more than a trend in What is Turmeric? Curious about what is blue light and how it may affect your eye health? Read Important Facts about Blue Light and Eye Health for a closer look at blue light and how you can support your eye health through diet and supplements.

Lindsey Bristol, Swanson Health Products


About Lindsey Toth, MS, RD
Registered Dietitian, Swanson Health Products

Lindsey is a nationally recognized registered dietitian and nutritionist with a soft spot for ice cream. She empowers people to take charge of their health by finding the balance between the pleasure and nourishment in food. 

Her philosophy is that you should take care of your body because it’s the only permanent home you have. It’s what inspired her to pursue a career in nutrition and, ultimately, led her to Swanson Health Products.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.