Here at Swanson Health Products, we’re not too big on talkin’ about ourselves. But if ya would like to get to know us better, this’ll be the place. We come from humble, Midwestern roots but when it comes to wellness, we sure know a thing or two. In fact, we’ve been at this whole healthier livin’ thing for over 50 years. Yup, ever since 1969 we’ve been adamant as heck about bringing wellness to the world one step at a time—although technically we started with a golf swing…

Here’s the story.

It Started On the Golf Course

Alright, picture it—the late 1950s, a warm (albeit rare) sunny day in good ol’ Fargo, North Dakota. It’s a nice par four with nothin’ but a dog-leg left separating you from the green and—ya know what we can skip all the golf-related details—what’s important is that our founder, Leland Swanson, was not about to let achy joints ruin his backswing or his everyday life with his family for that matter.

Hey, we said humble beginnings, didn’t we? Scroll on down to learn more about our Heritage Timeline

After realizing that joint discomfort was showing the potential to take away the things he felt passionate about, Leland knew that he had to do something to help his body age with a little more grace so that he could still do the things he loved with the people he loved even more. And so began his lifelong journey down the path of natural health and wellness.

Our founder read everything he could get his hands on in relation to joint health and overall wellness, including countless books and articles by natural health pioneers such as Paul Bragg and Adelle Davis. He attended lectures and conversed with other health-conscious individuals. Following up on what he learned, Leland began taking vitamin E supplements.

Like a true Midwesterner, Leland’s commitment to health expanded in 1968 when he decided to share his remedies with his neighbors. He ordered 5,000 vitamin E capsules from an Ohio manufacturer and started advertising the vitamins through the mail. Other nutritional supplements followed, and before long he was sending out small catalogs to potential customers.

And just like that, Swanson Health Products was born in 1969 (happy birthday to us!).

When Swanson Health Products opened, Leland declared that “the satisfaction and goodwill of our valued customers is our most important asset.” He pledged to “provide the world’s finest dietary supplements at the lowest possible prices with honest, outstanding customer service.” Those founding principles remain just as important today as they were back in 1969, and they remain that way because of our Midwestern values. We work hard, do right by our neighbors and refuse to skimp on quality—after all, it’s our health for cryin’ out loud.

Our Roots & Community

If there’s one thing we’ve learned it’s that none of us are worth our salt without lookin’ out for one another. We wouldn’t be who we are without the people we love and Swanson Health Products sure as heck wouldn’t be here without the folks in our wellness neighborhood. Giving back can make all the difference in this world—come learn about the charitable arm of Swanson Health Products, Swanson Cares, and how we're helping build healthier communities.

We may be born and raised in the heartland, but our reach is global. We believe everyone should have the right to wellness and that living a healthy life should be accessible to all. Our customers are our family, and we treat them as such—with a seat at our table and plenty of leftovers to share.

Our company is built on transparency and trust, which is why you won’t find us raking our customers over the coals for an extra buck. We’re able to cut out the middleman and offer our wellness selection directly to our customers, which means we’re able to supply quality ingredients and supplements at a more affordable premium. We wouldn’t give our family less than the unparalleled quality, why would we treat our wellness family any different?

And since we know venturing into the vitamin world can be overwhelming, even tumultuous at times, we do our best to offer peace of mind with every purchase. All of our products are backed by our 100% Satisfaction, Money Back Guarantee and Price Matching. As a leading supplement brand, Swanson Health Products is Good Manufacturing Practices certified and voluntarily participates in third-party supplement testing by independent organizations. That way, you can rest assured knowing that you’re bringing home something that you’ll be happy to bring on your wellness journey.

Our Dedication to You Endures

50+ years and still goin’ strong—we’re happy to be a stick in the mud when it comes to upholding our values and delivering outstanding health remedies.

You’ll still find the most innovative formulas that outpace the others and cut through the noise. Still see expert-led articles with all the latest news and happenings in the wellness world. And still enjoy the highest-quality ingredients without having to break into the piggy bank.

When you shop with Swanson, you can expect fast, friendly service every time. If you have questions, you get answers. If you have a problem with your order, you get the personal attention you need to solve it promptly. Whatever you need, we’re just down the road with helpful solutions at the ready.

Heritage Timeline

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Thanks for stoppin’ by!

You be well, now.

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