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Real recommendations.
Hand-picked formulations from our in-house experts.
Real in-house experts.
With over 250 years of collective experience, our team of nutritionists, dietitians, pharmacists, scientists, chemists, and quality experts ensure unparalleled quality in each product from concept to capsule.
Meet Britta Sather, LN
Britta Sather is a Licensed Nutritionist and a recognized supplement expert with 15+ years of experience in the dietary supplement industry. With a deep-rooted passion for natural health, she is committed to simplifying science-backed guidance to support optimal wellness. As a busy mom, she understands that caring for your own well-being is the foundation of caring for others. Her philosophy is simple: wellness should feel achievable, sustainable, and supported.
Meet Dustin Moore, PhD, RD
Dustin Moore is a nutrition scientist, dietitian, and public health professional dedicated to advancing evidence-based practice. He holds a PhD in Public Health and is deeply invested in enhancing scientific communication to bridge the gap between the health sciences and the public.
Real roots.
Since 1969 we’ve been obsessively sourcing ingredients to help others create a top-shelf lifestyle through daily vitamins and supplements. Over the years we’ve found that the best approach to better health is fostering well-rounded solutions that bring natural remedies and scientific formulations together.
With this is mind, we promise to provide an expansive variety of science-backed, quality wellness essentials at the best value to elevate your everyday from morning rituals to nightly routines.
Real resources.
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Real quality.
Our facility is cGMP certified by NSF (we were also one of the first supplement businesses to pursue cGMP certification).
We consistently achieve high ratings with our FDA-audited facilities.
Our quality and regulatory teams include members of professional associations such as ASQ (American Society of Quality) and RAPs (Regulatory Affairs Professionals) with certificates to reflect their expertise.
We utilize third-party, pharmaceutical-grade testing to ensure purity, potency, and reliability.
The other brands we feature must consistently adhere to our standards. These brands are subject to annual performance reviews—any supplier that does not meet these qualifications is dropped from our approved supplier list.
