Privacy Policy

Last Updated: August 21, 2026

Our General Privacy Policy Has Recently Changed.

Your privacy is important to Swanson Health Products, Inc. and our affiliates (collectively, “Swanson Health,” “our,” “us,” or “we”). This General Privacy Policy (the “Policy”) explains the types of information we may collect from you or that you may provide when you visit or use our website www.swansonvitamins.com, applications, content, products, goods, promotions, software, technology and any other materials, including our live chat services, text messaging and other third-party services (our “Website”) or otherwise communicate with us, and our practices for collecting, using, maintaining, protecting, and disclosing that information. This Policy does not apply to information collected through any other means, including on any other website operated by a third party. Please refer to our Consumer Health Data Privacy Policy to learn about our privacy practices with respect to your Consumer Health Data.

Please read this Policy carefully. If any term in this Policy is unacceptable to you, please do not use our Website or provide us with any personal information.

In this Policy, when we talk about “Personal Information,” we mean any information that is related to an identified or identifiable natural person, or as otherwise defined by applicable law.

This Policy does not apply to any products, services, websites, mobile applications, or content (including advertising) offered by third parties or that may be linked to or from the Website. Data collected by these third parties is covered by their own privacy notices.

If you do not wish to send credit card information over the internet, simply complete the order process up to the final Check Out page. Save or print this page, then call our order hotline during our business hours at 1-800-824-4491. Mail and fax orders are also accepted.

1. Your Information We Collect

Depending on your relationship with us, we may collect the following categories of Personal Information from you:

Personal details: Name, email address, shipping, billing, and/or business address, telephone number, company name, job title, and other professional and employment information;
Account information: Account login credentials such as username and password;
Financial information: Billing and payment information (e.g., credit card or ACH account information);
Device and other automatically collected information: IP address, browsing history, search history, and information regarding your interactions with a website, application, or advertisement. For more information, see “Information We Automatically Collect About You” below;
Views and opinions: Feedback, survey responses, and other information included within your interactions with us or otherwise provided via the Website;
AI chat and assistance information: Information you choose to provide when using AI-enabled chat, assistance, or content augmentation features, including messages, questions, and any other information you choose to submit (including health information);
Location information: Precise geolocation information (if you enabled this feature);
Communications: We may record our communications, including chat messages and phone or video calls, such as when you utilize our chatbot or provide us with feedback;
Health-related information: Information you provide to us when using the Website, including for example, via AI chat and assistance. Such information may include or relate to individual health conditions, treatment, diseases, or diagnosis; social, psychological, behavioral, and medical interventions; health-related surgeries or procedures; use or purchase of prescribed medication; bodily functions, vital signs, symptoms, or measurements related to health; diagnoses or diagnostic testing, treatment, or medication; gender-affirming care information; reproductive or sexual health information; genetic data; precise location information that could reasonably indicate a consumer’s attempt to acquire or receive health services or supplies; data that identifies a consumer seeking health care services; and health-related data that have been derived, inferred, or extrapolated from the above (for more information, please visit our Consumer Health Data Privacy Policy); and
Employee and Job Applicant Information: If you are an employee or have applied for a job or other position with us, we may also collect employment information such as your name, resume/CV, educational background, language and other skills, work experiences, and job references. The collection, use, and disclosure of your Personal Information is governed by our Employee and Job Applicant Privacy Policies.

2. How We Collect Your Information

Information We Collect Directly from You

We may collect Personal Information that you provide to us when you use our Website or interact with us. For example, we may collect information when you browse through the Website, register or create an account, make an information request, or when you otherwise communicate or interact with us and provide your information via our Website or other communication channels.

Information We Automatically Collect About You

As with many websites, when you interact with our Website, we may use automatic data collection technologies to collect and log certain information about your equipment, browsing actions, and patterns, including details of your visits to our Website (e.g., traffic data, logs, other communication data, and resources that you access and use on our Website), information about your computer, mobile device, and internet connection (including your IP address, operating system, and browser type), and location data, which we collect to ensure you reside in a jurisdiction in which you are eligible to use our Website, to comply with relevant laws, and for fraud prevention purposes.

Cookies

The technologies we use for automatic data collection include browser cookies, flash cookies, and web beacons. We may store cookies (i.e., locally stored objects) on your device when you use our Website. These technologies help us speed up your future activities and improve your experience by remembering the information that you have already provided to us. Third parties operating on our behalf may also use these technologies to provide us with anonymous data and information regarding the use of our Website. For more information on how you can block or delete these technologies from your device and our practices related to opt-out preference signals, please see Section 11 “Other Choices.”

We use Google Analytics & Amplitude to collect information on your use of our Website. Google Analytics & Amplitude collects information such as how often users visit our Website, what pages they visit, and other websites visited prior to or after coming to this Website. The data collected through these tools is not tied to other Personal Information that we collect about you. To know more about data collected by Google Analytics, visit https://policies.google.com/privacy and for Amplitude visit https://amplitude.com/privacy.

You may prevent the use of Google Analytics by disabling cookies. You may also prevent Google Analytics from recording the data generated by the cookie and pertaining to your use of our Website (including your IP address), or processing this data, by downloading and installing the browser plug-in available through Google at the following link: https://tools.google.com/dlpage/gaoptout.

Information We Collect from Other Sources

We may collect Personal Information about you from our affiliates and our partners and their service providers and contractors. For example, this may include your current job position, business address, company name, and position title provided by your employer. We also may obtain information you have made publicly available, including from websites and online services you use, consumer research platforms, and/or business contact databases.

3. How We Use Your Information

We may collect Personal Information for the following purposes:

Provide our Website and its contents to you;
Process and fulfill your requests or orders, and verify your identity and/or location to allow access to your accounts (such as your profile on the Website);
Provide, manage, analyze or improve the services and products requested by you, including in the context of your business relationship with us, and perform our contractual obligations;
Fulfill or meet the reason you provided the information (e.g., to respond to your email or request for information);
Communicate with you about our Website or to provide you with information or marketing materials, including promotional offers, surveys, market research, or other inquiries, that may be of interest to you, including through our use of targeted advertising;
Send you transactional or relationship messages, such as receipts, account notifications, customer service responses, and other administrative messages;
Tell you about new products, goods, or services, including if you started a transaction with us and provided your information, but did not finalize your order;
Monitor and analyze trends, usage, and activities in connection with the Website;
Administer contests, promotions, events, surveys, or other features;
Comply with the law and protect or defend our interests or the interests of our customers or users of our Website if permitted by law or required to do so by law, court order, or government regulations, or where we believe such action is necessary;
Help maintain the safety, security, and integrity of our Website, products and services, databases, other technology assets, and business;
Perform system administration and monitor the use of our Website;
Any other purpose disclosed by us when you provide the information or with your consent; and
Disclose information to third parties for the performance of services provided to us, including third-party providers of services related to the operation and management of our Website, or in connection with the administration and support of the activities noted above.

Please note that we do not collect, use, or sell Personal Information for the purpose of training large language models.

4. With Whom We Disclose Your Information

We may disclose information about you as follows and as otherwise described in this Policy or at the time of collection:

With companies and vendors that perform services for us, including email and text messaging service providers, payment processors, fraud prevention vendors, analytics providers, shipping and delivery partners, advertising partners, and other service providers;
To accountants, auditors, lawyers, and other outside professional advisors to Swanson Health, subject to appropriate contractual obligations of confidentiality;
To any legal entity, government body, department or office, party or participant to a legal proceeding or investigation, or any other recipient where required by law, court order, or subpoena if we believe disclosure is in accordance with, or required by, applicable law or legal process or where necessary to prevent, detect, or prosecute criminal offenses, or to protect the rights, property, and safety of Swanson Health or others;
To legal entities and such entities’ representatives, agents, or other intended recipient in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company;
Between and among Swanson Health and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership; and
To any other recipient with your consent or at your direction.

Please note we may disclose certain categories of Personal Information including identifiers, commercial information, and internet or other similar network activity to show you targeted advertisements on third-party properties and to expand the reach and effectiveness of our own marketing campaigns. These activities may be considered “sales,” “sharing,” or “targeted advertising” under certain state laws.

We may also process and may disclose information to third parties if the information has been de-identified or aggregated in a way so it cannot be used to identify you.

5. How We Protect Your Information

We use reasonable security measures to protect your Personal Information. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the internet. If you suspect a website or mobile application is impersonating Swanson Health (also known as “spoofing”), do not enter any Personal Information; please let us know by contacting us using the methods described in Section 10 “How to Contact Us.”

6. Data Retention

We retain your Personal Information in accordance with our record retention policy. The record retention policy operates on the principle that we keep personal data for no longer than is necessary for the purposes for which it was collected or otherwise processed. When determining the retention period, we take into account criteria, such as the type of services requested by or provided to you, the nature and length of our relationship with you, use of our Website, and the impact on the Website functionality if we delete your Personal Information.

7. Children

The Website is not directed towards children. We do not knowingly collect Personal Information from children under the age of 13 (or 16, where applicable by law) through the Website. If you are under 13, please do not give us any Personal Information. We encourage parents and legal guardians to monitor their children’s internet usage and to help enforce our Policy by instructing their children to never provide Personal Information through the Website without their permission. If you have reason to believe that a child under the age of 13 (or 16, where applicable by law) has provided Personal Information to us, please contact us using the methods described in Section 10 “How to Contact Us,” and we will endeavor to delete that information from our databases.

8. Links

The Website may contain content, services, advertising, and other materials that link to external websites. We do not endorse and are not responsible for the content of any such external website. Please refer to the terms of use and privacy notices of the external website for more information.

9. Changes to This Policy

This Policy is effective as of the date stated at the top of this Policy. We may change this Policy from time to time, in our sole discretion. Your access to or use of the Website after such change will be deemed acceptance of the new Policy. It is your responsibility to carefully review this Policy each time you visit, access, or use the Website. Please check this page frequently and review any changes to this Policy carefully so you are aware of any changes, as they are applicable to you.

10. How to Contact Us

If you have any questions or concerns about our privacy practices or about exercising your rights, you may send an email to legal@swansonhealth.com or dataprotectionofficer@swansonhealth.com or call us at (800) 824-4491. You may also write to us at: Swanson Health Products, Inc., Attn: General Counsel, 4075 40th Ave. S, Fargo, ND 58104.

11. Other Choices

Cookies/Automatic Tracking Technologies. As noted above, our Website may use cookies and other automatic data collection technologies. You may block or delete these technologies from your device. However, by disabling such technologies, you may not have access to the entire set of features of our Website. For more information about cookies, including links to web browser instructions for disabling and managing such technologies, visit https://optout.networkadvertising.org.

Residents of certain states with a privacy law in effect may also have the right to opt out of sales and sharing/targeted advertising via cookies by using an opt-out preference signal. The Global Privacy Control signal is currently the only opt-out preference signal we can recognize. You can visit https://globalprivacycontrol.org to learn how to configure your device to send such signals. We will honor and process opt-out preference signals in accordance with applicable law. Please note that your opt-out choice will only apply to your use of our Website through the current browser or device you are using and only so long as that browser’s cookies are not erased. You will need to configure each device and browser you use to visit our Website to send such signals to completely opt out using this method. Please note that you may still receive generalized ads after opting out and an opt-out preference signal will not impact essential cookies used on the Website.

Promotional Emails. You may opt out of receiving promotional emails from us by following the instructions in those emails or by logging into your account and managing your contact preferences. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Marketing Phone Calls. With your consent, we may engage in marketing and other automated communications, which may include phone calls made using an automatic telephone dialing system or artificial prerecorded voice and may utilize artificial intelligence (“AI”) technologies. You are not required to consent to such communications as a condition of purchasing products or services, and you may revoke consent at any time by contacting us via the methods described in Section 10 “How to Contact Us.” You may also inform the agent with whom you speak that you would like to be placed on Swanson Health’s “Do Not Call” list.

Text Messages. With your consent, we may send marketing and/or non-marketing communications by text message (e.g., SMS and MMS), which may utilize or be sent using automated telephone dialing equipment and may include AI-generated content. You are not required to consent to such communications as a condition of purchasing products or services, and you may revoke your consent at any time by replying “STOP” (or similar revocation language as permitted under applicable law) to the text message you receive from us or by contacting us via the methods described in Section 10 “How to Contact Us.” Please note that you may be subscribed across different short codes used by Swanson Health, and therefore you must separately submit an opt-out request to each short code from which you wish to unsubscribe. After revoking consent, you may receive a confirmation text that you have been opted out. For additional information, please review Section 19 “Electronic Communications” of the Swanson Health Terms of Service.

Please note, we will not share your text messaging opt-in data and consent with any third parties for their marketing purposes. However, as indicated in Section 4 “With Whom We Disclose Your Information,” we may disclose this information to third parties that support our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

Push Notifications to Mobile Devices. With your consent, we may send promotional and other push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

Direct Mail. If you wish to be removed from the list of customers who receive direct mail and other Swanson Health advertisements through the mail, you may call us at (800) 824-4491, email us at customercare@swansonsupport.com, or write to us at Swanson Health Products, PO Box 2803, Fargo, ND 58108. Please be sure to include your full name and mailing address that you would like removed from our postal mailing list.

12. Additional Information for Residents of California

The California Consumer Privacy Act, as amended by the California Privacy Rights Act (Civil Code Section 1798.100, et seq.) (“California Law”), provides eligible California residents with specific rights with respect to our collection, retention, disclosure, selling, sharing, and use of Personal Information. This section on Additional Information for Residents of California supplements this Policy and applies solely to eligible residents of the State of California. Any terms used but not defined in this section have the same meaning as defined in California Law.

Collection of Personal Information

In the preceding 12 months, we have collected categories of Personal Information as discussed in Section 1 “Your Information We Collect” from the sources of Personal Information as discussed in Section 2 “How We Collect Your Information.” The business or commercial purpose for collecting that information is disclosed in Section 3 “How We Use Your Information.”

Disclosure of Personal Information

In the preceding 12 months, we may have disclosed your Personal Information for a business or commercial purpose described in Section 3 “How We Use Your Information” to the categories of third parties described in Section 4 “With Whom We Disclose Your Information.”

Please note that we only use and disclose sensitive Personal Information as permitted under California Law and/or without the purpose of inferring characteristics about a consumer.

Sales and Shares of Personal Information

We do not sell your Personal Information for monetary profit. However, we engage in certain information disclosure activities that may be considered “sales” or “sharing” under California Law. In the last 12 months, we may have sold or shared the following Personal Information:

Category	Business or Commercial Purpose	Categories of Third Parties to Whom Personal Information was Disclosed That May be Considered a “Sale”/“Sharing” Under California Law
Identifiers.	To provide you with personalized advertising and content	Advertisers and advertising networks
Internet or other similar network activity.	To provide you with personalized advertising and content	Advertisers and advertising networks
Commercial information.	To provide you with personalized advertising and content	Advertisers and advertising networks

We do not knowingly sell or share the Personal Information of consumers under 16 years of age.

California Privacy Rights

California Law provides consumers with specific rights regarding their Personal Information. The following section describes your California Law rights and explains how to exercise those rights. Your California Law rights include the:

Right to Know or Access: You have the right to request that we disclose the Personal Information we collected about you, including the categories of Personal Information, the categories of sources from which Personal Information is collected, the business or commercial purpose for collecting, selling, or sharing Personal Information, the categories of third parties to whom we disclose Personal Information, and the specific pieces of Personal Information we have collected about you.
Right to Delete: You have the right to request that we delete any of your Personal Information we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see “Identity Verification”), we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.
Right to Correct Inaccurate Personal Information: You have the right to request that we correct any of your Personal Information we maintain about you that is inaccurate.
Right to Opt Out of Sales or Sharing of Personal Information: We do not sell your Personal Information for monetary profit. However, we may engage in certain information disclosure activities that may be considered “sales” or “sharing” under California Law. If we sell your Personal Information to or share such information with third parties, you have the right to opt out of the sale or sharing of such information. To exercise the right to opt out, you (or your authorized representative) may submit a request by communicating with us at the contacts listed in Section 10 “How to Contact Us.”

If you have an opt-out preference signal enabled, you will automatically be opted out of the sale or sharing of your information, but we may ask you to confirm your preference if you have previously consented to the sale or sharing of your Personal Information. For additional information regarding how an opt-out preference signal will be processed and how you can use an opt-out preference signal, please see Section 11 “Other Choices.”
Right to Limit the Use and Disclosure of Sensitive Personal Information: You have the right to limit how we use and disclose your sensitive Personal Information. To exercise the right to limit, you (or your authorized representative) may submit a request to us by contacting us via the methods described in Section 10 “How to Contact Us.”

If a transaction requires the use or disclosure of your sensitive Personal Information in order to complete the transaction, we will notify you and provide instructions on how you can reauthorize such use or disclosure.
Rights Related to ADMT: If we use automated decision making technology (“ADMT”) to make any significant decision concerning you (as those terms are defined under California Law), you have the right to request that we do not use ADMT (Right to Opt Out of ADMT), unless an exception applies; the right to receive information about our use of ADMT (Right to Access ADMT); and the right to appeal our use of ADMT (Right to Appeal ADMT). You (or your authorized representative) may submit an opt-out request in writing by contacting us via the methods described in Section 10 “How to Contact Us.”
Right to Non-Discrimination: We will not discriminate against you for choosing to exercise any of your rights. If you exercise certain rights, understand that you may be unable to use or access certain features of the Website.

Exercising Your Rights

To exercise your California privacy rights, please submit a request by using the Your Privacy Choices link on the homepage and contacting us via the methods described in Section 10 “How to Contact Us.”

In addition, to the extent you have provided consent for our collection and/or processing of your Personal Information and wish to revoke that consent, please contact us via the methods described in Section 10 “How to Contact Us.”

Identity Verification

We may require you to prove your identity to exercise certain rights. Depending on your request, we may ask for information such as your name, telephone number, email address, and/or date of last communication with us. We may also ask you to provide a signed declaration confirming your identity. We will only use Personal Information provided in your consumer request to verify your identity or authority to make the request.

Only you, your parent, guardian (if you are under 13 years of age), conservator, a person to whom you have given power of attorney, or an authorized agent may make a verifiable consumer request related to your Personal Information. You may, however, make a verifiable consumer request on behalf of your minor child if necessary. Your verifiable consumer request must provide sufficient information that allows us to reasonably verify that you are the person about whom we collected Personal Information or an authorized representative. We cannot respond to your request if we cannot verify your identity or authority to make the request. You may only make a verifiable consumer request for your right to access twice within a 12-month period.

Data Retention

We retain your Personal Information in accordance with our record retention policy. The record retention policy operates on the principle that we keep Personal Information for no longer than necessary for the purposes for which it was collected or otherwise processed. When determining the retention period, we take into account criteria, such as the type of services requested by or provided to you, the nature and length of our relationship with you, use of our Website, and the impact on the Website functionality if we delete your Personal Information.

Notice of Financial Incentive

We may offer you various incentives, including special offers, discounts, rewards, and coupons pursuant to certain rewards and loyalty programs (each, a “Rewards Program”), throughout the year for providing us with your Personal Information. Categories of Personal Information that may be collected pursuant to a Rewards Program include, but are not limited to, the categories of Personal Information described in Section 1 “Your Information We Collect.”

We do not assign a monetary value to the data we collect, but based on a good-faith estimate, we believe the value received from your Personal Information is reasonably equal to the value of the benefit we offer you pursuant to a Rewards Program. This estimate is not specific to any specific individual who participates in a Rewards Program (a “Member”) and may vary by Member. We have calculated such value by taking into consideration, without limitation, relevant factors related to the estimated value of such information to us, as set forth under California Law.

If eligible, you may opt into a Rewards Program by following the instructions set forth in a Rewards Program’s terms and conditions and, if applicable, by creating a member account on the Rewards Program’s website. Material terms of participating in a Rewards Program, including all terms and conditions concerning the collection, use, and retention of a Member’s Personal Information, are set forth in the applicable terms and conditions, this Policy, and/or our Terms of Service and should be carefully reviewed prior to participation in a Rewards Program.

You have the right to cancel your membership and participation in a Rewards Program at any time. To opt out of a Rewards Program, including the receipt of marketing emails provided pursuant to your status as a Member of a Rewards Program, please contact us via the methods described in Section 10 “How to Contact Us.”

Your Rights Under “Shine the Light”

In addition to your rights under California Law, California Civil Code Section 1798.83 permits California residents to request information regarding our disclosure, if any, of their Personal Information to third parties for their direct marketing purposes. If this applies, you may obtain the categories of Personal Information disclosed and the names and addresses of all third parties that received Personal Information for their direct marketing purposes during the immediately prior calendar year (e.g., requests made in 2026 will receive information about 2025 sharing activities). To make such a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a California resident, and provide a current California address for our response. You may make this request in writing by contacting us via the methods described in Section 10 “How to Contact Us.”

13. Additional Information for Residents of Other States

Eligible residents of states in which there is a comprehensive privacy law in effect, including Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Louisiana, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oklahoma, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia, also have rights with respect to the Personal Information, also known as personal data, that we collect about you. This section supplements this Policy and applies solely to eligible residents of U.S. states with applicable comprehensive privacy laws in effect. Any terms not defined in this section have the same meaning as defined under applicable law. Subject to certain exceptions, if you are an eligible resident of one of these states, you have certain privacy rights which may include, depending on your state of residency:

Right to Know or Access: You have the right to confirm whether we process your Personal Information and the categories of Personal Information processed, and to access such Personal Information. You also have the right to obtain your Personal Information in a portable, and to the extent reasonably feasible, readily usable format that you can transmit without hindrance. In addition, Delaware and Maryland residents have the right to obtain a list of the categories of third parties to which we have disclosed their Personal Information, Connecticut, Minnesota, and Oregon residents have the right to receive a list of specific third parties to which we have disclosed any Personal Information.
Right to Delete: You have the right to request that we delete the Personal Information you have provided to us or that we have otherwise obtained about you.
Right to Correct: You have the right to request that we correct inaccuracies in your Personal Information, taking into account the nature of the Personal Information and the purposes of the processing of your Personal Information.
Right to Opt Out: You have the right to opt out of the processing of your Personal Information for the purposes of (i) targeted advertising, (ii) the sale of your Personal Information, and (iii) profiling in furtherance of decisions that produce legal or similarly significant effects.

Please note that we do not engage in such profiling as defined under applicable law, but we may sell or use your Personal Information as described in Section 3 “How We Use Your Information” for targeted advertising purposes. If you have an opt-out preference signal enabled, you will automatically be opted out of the sale or use of your information for targeted advertising, but we may ask you to confirm your preference if you have previously consented to such processing activities. For additional information regarding how an opt-out preference signal will be processed and how you can use an opt-out preference signal, please see Section 11 “Other Choices.”

NOTICE TO LOUISIANA AND TEXAS CONSUMERS: We may sell your sensitive and biometric personal data.

Right to Appeal: You have the right to appeal our decision with regard to your request to exercise any rights described herein.

The exact scope of these rights may vary by state. You do not need to create an account with us to exercise your state privacy law rights. To exercise the rights described in this section, including your opt-out rights, please submit a consumer request to us or you can contact us directly: (800) 824-4491.