"Blogging with Lee" 5/22/10: One of the advantages of the Internet is that it give us the ability to share information instantaneously. What I write in our printed catalog takes nearly three months to appear in your home, presenting quite a disadvantage when trying to address a timely issue. Therefore, I’ve decided to publish here a portion of the introductory letter originally penned for our August catalog. It contains important information I believe deserves immediate attention.
You may have heard that leading natural products retailer Whole Foods recently pulled Krill Oil supplements from their fish oil nutrition shelves, citing concerns about the potential consequences of over fishing. It’s true; Krill is a primary food source for many Antarctic animals including seals, penguins and whales. But concerns about over fishing are simply unfounded given that the Krill biomass is among the largest on the planet (about 400 million tons to humans' 100 million tons) and just a small fraction (150,000 tons) is caught each year (with only about one percent of that being used for human nutrition).
Furthermore, our supplier, Aker BioMarine Antarctic AS, has developed revolutionary Eco-Harvesting™ practices that minimize environmental impact and protect the fragile ecosystem of the Antarctic. They work closely with the Commission for the Conservation of Antarctic Marine Living (CCAMLR), a treaty-based organization responsible for preserving the resources of the Antarctic, and the World Wide Fund for Nature (WWF) Norway, an international conservation organization better known as World Wildlife Fund in the US and Canada.
We’ve selected Aker BioMarine Antarctic AS as our source for Krill Oil found in Swanson brand omega3 supplements because we’re confident in their ability to supply high-quality product that offers the excellent essential fatty acids benefits you've come to expect. Aker’s Superba™ brand oil is absolutely the best on the market and their sustainable, ecological harvesting and production methods are unparalleled.
To learn more, visit them at www.superbakrill.com.