test-Swanson Health Drives Wellness Trends With Cutting-Edge Innovation At Natural Products Expo West
Swanson Health Drives Wellness Trends With Cutting-Edge Innovation At Natural Products Expo West
Swanson Media • March 6, 2018

Vitamin & supplement innovation from Swanson simplifies health and breaks through the self-care noise

FARGO, N.D. and CHICAGOMarch 6, 2018 /PRNewswire/ -- Swanson Health, a wellness leader for nearly five decades, announced today that they will showcase their new, breakthrough health and wellness supplements at Natural Products Expo West in Anaheim, CaliforniaMarch 7 to 10. The company's innovative lineup includes a Real Food vitamin line, a new Mellow Mag relaxation drink and a Vision Defense eye health supplement. These groundbreaking products deliver against people's ever-increasing interest in self-care, and align with evolving personal wellness journeys, a trend highlighted by a five-year high in Google searches for the term "self-care."1

These products mark an innovation rebirth at Swanson Health, a heritage brand founded in 1969 out of one family's passion to share health and wellness with others. Today, the company has a renewed focus on leading the industry with innovative, science-backed vitamins and supplements, delivering wellness solutions that help people live simply healthier together around the world.

"I'm proud of the work we've done this past year to leverage research, source quality ingredients and launch effective, trend-forward health products," said Shane Durkee, Chief Innovation Officer at Swanson Health. "Our Real Food formulas, Mellow Mag and Vision Defense are setting trends in the industry that are driving the future of self-care."

Keepin' it Real with Real Food Formulas
Most people know they should eat their fruits and vegetables, but this may be easier said than done. Getting all the nutrients we need through food alone isn't always possible given typical diets, lifestyles and nutrient-depleted soil. In fact, only two percent of Americans eat what's considered to be a healthful diet.2 

Swanson's Real Food vitamin line is a new collection of real food-focused supplements that helps fill those nutrient gaps. The line includes multivitamins for men and women, along with biotin, B-complex, niacin and folic acid supplements that contain no synthetics or yeast fermentation. Each supplement has key nutrients derived from real food sources like cranberry concentrate, turmeric root extract, pumpkin seeds, and quinoa sprouts. Even better, they're vegan and gluten-free, with clean and transparent labeling.

Say Om with Mellow Mag
Approximately 77 percent of people regularly experience physical symptoms caused by stress.3 Thankfully, a convenient solution to the stresses of modern life has arrived. One of nature's most effective calming nutrients for mind and body, magnesium, supports heart and digestive health, plus helps your body absorb calcium and deliver it to where it's needed most – your bones. Swanson's new Mellow Mag harnesses the power of magnesium and uses it to promote relaxation and defend against stress.

"We're thrilled to share Mellow Mag for the first time at Expo West," said Lindsey Toth, Registered Dietitian and Nutritionist at Swanson Health. "Our lives are filled with events like this, and while fun, they can be stressful and exhausting. This stress can take a big toll on our health, so we're excited Mellow Mag will help everyone relax and unwind."

Mellow Mag packs 330 mg of highly absorbable, easy-mixing magnesium – a stronger serving than other magnesium drinks – and is available in two fun flavors: raspberry lemonade and orange.

Protect Your Peepers with Vision Defense
With the average adult spending more than 11 hours a day on digital devices, it's more critical than ever to protect your eyes. Studies show that blue light from digital devices can disrupt sleep-and-wake patterns, causing digital eye strain. This can lead to blurry vision, lack of focus, dry and irritated eyes, headaches and neck and back pain. With prolonged use, our digital device habits may lead to permanent eye damage, contribute to age-related macular degeneration, and in extreme cases, loss of eyesight.

Vision Defense is a powerful formula with Lutemax 2020, a naturally-derived marigold extract that provides important macular carotenoids – lutein and zeaxanthin – to protect eyes from blue light. At Expo West, Vision Defense will be among the elite products honored by Delicious Living magazine in the Eye Health category for its annual Supplement Awards.

Head to the Swanson blog to learn more about how to choose a real food supplementthe benefits of magnesium and how to protect your eyes from digital device blue light from Swanson's own nutrition and science experts.

Swanson Health's Real Food formulas, Mellow Mag and Vision Defense are available exclusively online at swanson.com.

About Swanson Health
Swanson Health started in 1969 in Fargo, ND with a mission to offer pure and potent health products at a great value. Nearly 50 years later, Swanson Health continues to innovate science-backed vitamins and supplements, delivering wellness solutions that help people live simply healthier together. Learn more and shop exclusively online at swanson.com.

1 Mintel Consumer Trends 2018 
2 The NPD Group/National Eating Trends® (NET®); 5 Years Ending Feb 2011(Accessed 1/2/2018) 
3 American Institute of Stress - Stress Statistics 2017