Serving Size 1 Softgel
|Amount Per Serving||% Daily Value|
|Vitamin D₃(as Cholecalciferol) (from Lanolin)||125 mcg (5,000 IU)||625%|
Other ingredients: Softgel Capsule (bovine gelatin, water, glycerin) and Extra Virgin Olive Oil.
Suggested Usage: Take 1 softgel every 2 days with a fat-containing meal, or as directed by your healthcare practitioner.
Caution: For adults only. Do not exceed the recommended dose. Consult physician if pregnant/nursing, taking medication (especially topical psoriasis medications or thiazide diuretics), or have a medical condition (especially hypercalcemia, kidney disease, or hyperparathyroidism). Keep out of reach of children.
Natural color variation may occur in this product.
Store in a cool, dry place after opening.
Highest potency Vitamin D-3
Helps maintain strong bones
Supports dental health
Vitamin D is normally obtained from the diet or produced by the skin from the ultra-violet energy of the sun. However, it is not abundant in food. As more people avoid sun exposure, Vitamin D supplementation becomes even more necessary to ensure that your body receives an adequate supply. NOW Vitamin D softgels supply this key vitamin in a highly-absorbable liquid softgel form.
Shipping Weight: .12 lbs
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Q: Why are some vitamin D products measured in IU while others are in mcg?
Due to changes in FDA labeling guidelines, vitamin D amounts must now be listed in micrograms (mcg) on supplement facts and nutrition labels instead of international units (IU). Although these new guidelines were issued in 2016, updates weren't required until June 2020.
At Swanson, we began updating our labels in early 2017. You will see a mixture of both IU and mcg as our national brand partners complete this process.
Q: Did my vitamin D supplement change?
A: You may have noticed a change in the daily value percentage on your favorite vitamin D product, but that doesn't mean your product changed. The FDA increased the recommended daily intake (RDA) of vitamin D, which means the same product with the same ingredient amounts fulfills a lower percentage of the RDA than it prior to the change.
Q: How much vitamin D do I need each day?
In 2016, the Food and Nutrition Board increased the Recommended Dietary Allowance (RDA) of vitamin D for most adults from 10 mcg (400 IU) to 15 mcg (600 IU) per day, and 20 mcg (800 IU) for ages 70+.
Some doctors and nutritionists recommend higher daily vitamin D intakes, especially for those at risk for having low levels. The Vitamin D Council, an organization dedicated to raising awareness about vitamin D, recommends average adults supplement with 125 mcg (5,000 IU) of vitamin D daily. Talk with your doctor about your individual needs.
For more information about these changes, see Nutrition Label Updates: Important Changes to Sugar, Fiber, Vitamin D & More.
Swanson Health started in 1969 in Fargo, ND with a mission to offer pure and potent health products at a great value. Nearly 50 years later, we continue to innovate science-backed vitamins and supplements, delivering wellness solutions that help people live simply healthier together, and find vitality at any age. Click here to learn more about us.
For nearly 50 years, Swanson Health's research and development team has delivered science-backed health and wellness products to people around the world. Our innovation is guided by clinical research, scientific consensus, emerging research and usage traditions, creating products that help you find vitality at any age. At Swanson, we don't hide our science behind proprietary formulas — we believe in easy-to-read, transparent labelling. What's printed on our labels, is exactly what you'll find in our products.
Swanson Health's purity and potency testing begins with our ingredient sourcing, continues through manufacturing, and goes beyond when a product hits the shelf. Our testing exceeds industry standards, ensuring each product meets our quality guarantees for purity and potency. Swanson facilities are Good Manufacturing Practices (GMP) certified, and we voluntarily participate in third-party, independent laboratory testing. With Swanson, you can be sure you're getting the most pure and potent health products at a great value. Click here to learn more about our quality standards.