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NOW Foods

Hyaluronic Acid Firming Serum

Swanson $12.69
Retail $19.99 Save 37%
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In Stock
1 fl oz Liquid
  • Smooth & nourish

  • Paraben free

  • For all skin types & mature skin

NOW Hyaluronic Acid Serum naturally fills in fine lines and smoothes the skins surface to protect delicate tissue.NOW Hyaluronic Acid Firming Serum is an ultra-concentrated hyaluronic acid gel that was developed to increase the skin's natural elastin levels while reducing the appearance of wrinkles and fine lines. In addition to being one of the most sought after anti-aging compounds in the industry, hyaluronic acid is completely safe, very effective and capable of absorbing great amounts of water--an essential element in supporting the elasticity and youthful appearance of skin. NOW HA Serum can also be used in combination with other quality NOW® Personal Care anti-aging products, as well as our 50 mg HA Capsules.

Product Label

Ingredients: De-ionized Water, Aloe Vera (Aloe barbadensis) Leaf Gel*, Vegetable Glycerin, Xanthan Gum, Natural Aroma, Sodium Hyaluronate (Hyaluronic Acid), Green Tea Extract, Algae Extract, Soluble Collage and Cedar Bark Extract.

*Certified Organic ingredients.

Suggested Use: Shake well before use. After cleansing and toning the skin, apply serum to areas where fine lines are visible, then apply a moisturizer. Use in the AM & PM for best results.

Terms and Ingredient Definitions

NOW Foods Hyaluronic Acid Firming Serum Reviews

Summary of Customer Ratings & Reviews

Customer Ratings & Reviews

Hyaluronic Acid Firming Serum 4.7 5 20 21
Almost excellent The price is great; the results are excellent as skin looks much firmer and smoother. However, the pump doesn't allow the product to be used entirely. It's easy enough to pull off and use a q-tip to extract the rest of the product. Be prepared to use moisturizer on top of the serum if you don't like a tight feel to your skin. January 21, 2014
Love this stuff! I love this product! It makes my skin look and feel great. I can tell a difference if I run out and have to go without it for a few days my skin starts to look dull. Then when I start using it again my skin goes back to looking great! It goes on very smooth and feels great on, not oily or sticky. I wouldn't go without it! September 27, 2013
Light and easily absorbed I like this serum as it's light and fresh and absorbs easily, not like the heavy face creams. It's effective and a great price. Can't beat it. September 5, 2013
Wonderful Value I have been using this product for a few years. It firms and hydrates very well.I have recommended it to others. Same as the product my friend uses. She pays $75. So the value is amazing. July 15, 2013
love this stuff I used this before from another vitamin online store but it changed owners and the price went WAY up, so I was so pleased to find this again. My skin drinks this up like water and I swear by it. I then put a moisturizer over it. I did try the Swanson brand because it was much cheaper but it does not have the consistancy that I like. May 25, 2013
Fantastic Hyaluronic Acid is great for aging skin. It adds moisture and skin looks and feels smooth! May 19, 2013
Good Product!! I got this brand because Swanson no longer carried the Derma E Hyaluronic acid lotion. ( I love Derma E products.) I have purchased NOW products in the past, but only the supplements. This is my first skincare purchase of this brand. It has a fresh citrus scent, glides on like silk. I think it works to increase the the hydration as it meant to. I like it!! April 4, 2013
Great product This is a great non-greasy serum. Works great on sensitive skin of all types. Excellent bargain. March 6, 2013
great product and great price, the only drawback is the pump does not always work. . Actually most of the time. March 3, 2013
Hyaluronic Acid Firming Serum AMAZING!!!!! I used it as directed - morning and evening. I noticed a real difference within 24 hours. I have used it for 2 weeks and the results have been consistant. Definitely worth a try. February 11, 2013
Unique product that actually works I had never heard of hyaluronic acid and am extremely pleased with how this simple solution is making my skin feel. It is tighter, yet soft. I pair this with the hyaluronic cream and it makes a great combo skin care under makeup or stand alone. Try it, for the price it can't be beat. January 3, 2013
Great Value I like the ease of applying it and the price is great for hyaluronic acid compared to other products containing it which are much more expensive. I don't notice the firming that much, but I'm almost 77 years old, so I can't complain. December 28, 2012
Odd Smell Pros - Not a bad moisturizer - I can use it on my face in places where I can't normally use creams and lotions because I get acne - very light. Not sure it really gets rid of wrinkles, but it sure can't hurt Cons - Has an odd smell. Like old plants or garden dirt. Going back to the swanson version which has no odor July 2, 2012
not sticky The Hyaluronic Acid Firming Serum is wonderful and you don't even feel it on your skin! I use powder makeup and it works very well together. June 21, 2012
Hyaluronic Acid Serum I absolutely love this product! I love what it does to my face and how it makes my face feel. Highly recommend it! May 8, 2012
Invaluable Anti-Aging Product This particular Hyaluronic Acid Serum is the most outstanding complement to any one's Anti-Aging regimen! With a few selected quality ingredients added to a generous supply of the Hyaluronic Acid, it is most effective, and should be used both day and evening....I would find life difficult without it.... April 5, 2012
not reordering When it comes to trying skin care products for mature skin, I don't expect miracles. However, I have just finished the bottle I ordered and saw no benefit whatsoever. Most products claim to reduce the appearance of fine lines, but I just could not see a change. It does go on smoothly, and it felt fine; the price was fair, but I will not reorder. February 27, 2012
Love It! I've been using this product for only a couple of weeks but my skin definitely looks firmer and brighter. I've tried more expensive products that have not worked nearly as well. So far, I'm very happy with the results. I have always looked younger than my 50-something years and this product will make it even more difficult to guess my age! May 25, 2011
Think it has improved my skin Hard to say. I've used Kyoto chlorella and Baxyl Hyraluronic acid in the same 2 months I've used this serum. I don't have a lot of aging in my skin anyway. That being said, my husband & I think there is some improvement, so between these 3, who knows. I am reordering it for the 3rd time, April 24, 2011
Very satisfied. This product is rapidly absorbed into the skin. it sets a good base for applying a moisturizer. I've noticed a smoother feel to my face in as little as a month. April 3, 2011
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