When Tom’s of Maine first started, they were one of the first companies to recognize natural products as a beneficial option. They were (and are still) focused on minimizing environmental impact and positively impacting communities. The company started with a product line of non-phosphate laundry detergent, and now is known for products such as deodorants and toothpastes. Try Spearmint Antiplaque & Whitening Toothpaste or Lavender Natural Long-Lasting Care Deodorant. Tom’s of Maine has a simple, direct approach to business by listening to customers and bringing effective natural, sustainable and responsible solutions.