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NOW Foods

High Potency Vitamin D-3

Item | NWF391

$11.87
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Supplement Facts

Serving Size 1 Softgel

  Amount Per Serving % Daily Value
Vitamin D3(as Cholecalciferol) (from Lanolin) 125 mcg (5,000 IU) 625%

Other ingredients: Softgel Capsule (bovine gelatin, water, glycerin) and Extra Virgin Olive Oil.

Suggested Usage: Take 1 softgel every 2 days with a fat-containing meal, or as directed by your healthcare practitioner.

Natural color variation may occur in this product.

Store in a cool, dry place after opening.

Caution: For adults only. Do not exceed the recommended dose. Consult physician if pregnant/nursing, taking medication (especially topical psoriasis medications or thiazide diuretics), or have a medical condition (especially hypercalcemia, kidney disease, or hyperparathyroidism). Keep out of reach of children.

  • Not manufactured with yeast, wheat, gluten, soy, corn, milk, egg, fish or shellfish ingredients.
  • Produced in a GMP facility that processes other ingredients containing these allergens.
  • Non-GMO
  • KOSHER Contains Gelatin
  • Please Recycle
  • 125 mcg (5,000 IU) of vitamin D-3 as cholecalciferol in each softgel



  • Helps maintain strong healthy bones and supports dental health



  • Non-GMO and kosher


NOW Foods High Potency Vitamin D-3 softgels supply this key vitamin in a highly absorbable liquid softgel form. Vitamin D is normally obtained from the diet or produced by the skin from the ultraviolet energy of the sun. However, it is not abundant in food. As more people avoid sun exposure, Vitamin D supplementation becomes even more necessary to ensure that your body receives an adequate supply.

Terms and Ingredient Definitions

Shipping Weight: .19 lbs

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

MSRP: $22.99

For our website and catalog, the MSRP is the "Manufacturer's Suggested Retail Price." The MSRP is understood to mean the price at which a manufacturer will recommend a retailer sell a product for in stores, on the internet, or in catalogs. The MSRP of National brand items are dictated to Swanson by each manufacturer. For Swanson brand items, the MSRP is calculated based on a varying percentage above the product's base price.

Rated 5 out of 5 by from Great product Good product for my son, with a coconut oil base to help absorb the D better. Recommended.
Date published: 2019-05-31
Rated 5 out of 5 by from great I do not always get outside to soak up the sunshine, so i rely on my D3 to keep me healthy and happy.
Date published: 2016-10-11
Rated 5 out of 5 by from Good product Worth using if you live in the northern states or spend your day inside. 1000 or 2000 isn't going to cut it if you don't get enough sun exposure.
Date published: 2016-07-08
Rated 5 out of 5 by from Good idea I am grateful to find Vit D in olive oil rather than soybean oil.
Date published: 2016-06-09
Rated 5 out of 5 by from a must! What can you add to what is obvious. Must have vitamin. NOW Foods is a great company to buy. And this product does not disappoint.
Date published: 2016-03-29
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Q: Why are some vitamin D products measured in IU while others are in mcg?

Due to changes in FDA labeling guidelines, vitamin D amounts must now be listed in micrograms (mcg) on supplement facts and nutrition labels instead of international units (IU). Although these new guidelines were issued in 2016, updates weren't required until June 2020.

At Swanson, we began updating our labels in early 2017. You will see a mixture of both IU and mcg as our national brand partners complete this process.

Q: Did my vitamin D supplement change?

A: You may have noticed a change in the daily value percentage on your favorite vitamin D product, but that doesn't mean your product changed. The FDA increased the recommended daily intake (RDA) of vitamin D, which means the same product with the same ingredient amounts fulfills a lower percentage of the RDA than it prior to the change.

Q: How much vitamin D do I need each day?

In 2016, the Food and Nutrition Board increased the Recommended Dietary Allowance (RDA) of vitamin D for most adults from 10 mcg (400 IU) to 15 mcg (600 IU) per day, and 20 mcg (800 IU) for ages 70+.

Some doctors and nutritionists recommend higher daily vitamin D intakes, especially for those at risk for having low levels. The Vitamin D Council, an organization dedicated to raising awareness about vitamin D, recommends average adults supplement with 125 mcg (5,000 IU) of vitamin D daily. Talk with your doctor about your individual needs.

For more information about these changes, see Nutrition Label Updates: Important Changes to Sugar, Fiber, Vitamin D & More.

Swanson Health started in 1969 in Fargo, ND with a mission to offer pure and potent health products at a great value. Nearly 50 years later, we continue to innovate science-backed vitamins and supplements, delivering wellness solutions that help people live simply healthier together, and find vitality at any age. Click here to learn more about us.

For nearly 50 years, Swanson Health's research and development team has delivered science-backed health and wellness products to people around the world. Our innovation is guided by clinical research, scientific consensus, emerging research and usage traditions, creating products that help you find vitality at any age. At Swanson, we don't hide our science behind proprietary formulas — we believe in easy-to-read, transparent labelling. What's printed on our labels, is exactly what you'll find in our products.

Swanson Health's purity and potency testing begins with our ingredient sourcing, continues through manufacturing, and goes beyond when a product hits the shelf. Our testing exceeds industry standards, ensuring each product meets our quality guarantees for purity and potency. Swanson facilities are Good Manufacturing Practices (GMP) certified, and we voluntarily participate in third-party, independent laboratory testing. With Swanson, you can be sure you're getting the most pure and potent health products at a great value. Click here to learn more about our quality standards.

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