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NOW Foods

High Potency Vitamin D-3

Item | NWF158

$5.69
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Supplement Facts

Serving Size 1 Softgel

  Amount Per Serving % Daily Value
Vitamin D₃(as Cholecalciferol) (from Lanolin) 50 mcg (2,000 IU) 250%

Other ingredients: Extra Virgin Olive Oil and Softgel Capsule (bovine gelatin, water, glycerin).

Contains Gelatin

Suggested Usage: Take 1 softgel daily with a meal.

Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children.

Natural color variation may occur in this product.

Store in a cool, dry place after opening.

  • Not manufactured with yeast, wheat, gluten, soy, corn, milk, egg, fish or shellfish ingredients.
  • Produced in a GMP facility that processes other ingredients containing these allergens.
  • GMP QUALITY ASSURED
  • Non-GMO
  • KOSHER
  • Recyclable Bottle.
  • Helps maintain strong bones



  • Supports dental health



  • 120 softgels


NOW Vitamin D softgels supply this key vitamin in a highly absorbable liquid softgel form. Vitamin D is normally obtained from the diet or produced by the skin from the ultraviolet energy of the sun. However, it is not abundant in food. As more people avoid sun exposure, Vitamin D supplementation becomes even more necessary to ensure that your body receives an adequate supply.

Terms and Ingredient Definitions

Shipping Weight: .12 lbs

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

MSRP: $8.99

For our website and catalog, the MSRP is the "Manufacturer's Suggested Retail Price." The MSRP is understood to mean the price at which a manufacturer will recommend a retailer sell a product for in stores, on the internet, or in catalogs. The MSRP of National brand items are dictated to Swanson by each manufacturer. For Swanson brand items, the MSRP is calculated based on a varying percentage above the product's base price.

Rated 5 out of 5 by from Excellent Staple In My Regimen This particular vitamin D3 from Now Foods is excellent and it has become a permanent staple in my nutritional regimen. Vitamin D3 has a boatload of benefits, too long to mention here. I tried other brands and forms through the years but his one has proved easy to assimilate, no side effects and very effective. Monitor your total vitamin D intake, especially if you also take a multivitamin that has it and maybe also cod liver oil and other supplements that may have it. Too much is as bad as too little and everyone is different so go slowly to find your ideal range. Try your best to live a healthy, positive lifestyle. Supplements just supplement, they don't replace your responsibility for your health.
Date published: 2015-03-30
Rated 5 out of 5 by from Good Brand Due to lack of sun where I live, I take this supplement. It is good knowing I can rely on this brand.
Date published: 2013-11-07
Rated 5 out of 5 by from these softgels are very easy to swallow with my other things to take. I actually started out with the 1000 iu softgel but felt I needed a bit more, so I switched to the 2000 iu & it has made all the difference!!
Date published: 2013-04-29
Rated 5 out of 5 by from Now Satisfies This is the product I switched to when I became disatisfied with Swanson D-3 Drops.
Date published: 2013-03-15
Rated 5 out of 5 by from GREAT PRODUCT I have tried the dry vitimin D3, I felt it took longer to actually get in my system. I Love the gel 2000 IU vitimin D3 pill, easier to absorb, small pill easy to take. Great price, I will continue to purchase
Date published: 2011-07-13
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Q: Why are some vitamin D products measured in IU while others are in mcg?

Due to changes in FDA labeling guidelines, vitamin D amounts must now be listed in micrograms (mcg) on supplement facts and nutrition labels instead of international units (IU). Although these new guidelines were issued in 2016, updates weren't required until June 2020.

At Swanson, we began updating our labels in early 2017. You will see a mixture of both IU and mcg as our national brand partners complete this process.

Q: Did my vitamin D supplement change?

A: You may have noticed a change in the daily value percentage on your favorite vitamin D product, but that doesn't mean your product changed. The FDA increased the recommended daily intake (RDA) of vitamin D, which means the same product with the same ingredient amounts fulfills a lower percentage of the RDA than it prior to the change.

Q: How much vitamin D do I need each day?

In 2016, the Food and Nutrition Board increased the Recommended Dietary Allowance (RDA) of vitamin D for most adults from 10 mcg (400 IU) to 15 mcg (600 IU) per day, and 20 mcg (800 IU) for ages 70+.

Some doctors and nutritionists recommend higher daily vitamin D intakes, especially for those at risk for having low levels. The Vitamin D Council, an organization dedicated to raising awareness about vitamin D, recommends average adults supplement with 125 mcg (5,000 IU) of vitamin D daily. Talk with your doctor about your individual needs.

For more information about these changes, see Nutrition Label Updates: Important Changes to Sugar, Fiber, Vitamin D & More.

Swanson Health started in 1969 in Fargo, ND with a mission to offer pure and potent health products at a great value. Nearly 50 years later, we continue to innovate science-backed vitamins and supplements, delivering wellness solutions that help people live simply healthier together, and find vitality at any age. Click here to learn more about us.

For nearly 50 years, Swanson Health's research and development team has delivered science-backed health and wellness products to people around the world. Our innovation is guided by clinical research, scientific consensus, emerging research and usage traditions, creating products that help you find vitality at any age. At Swanson, we don't hide our science behind proprietary formulas — we believe in easy-to-read, transparent labelling. What's printed on our labels, is exactly what you'll find in our products.

Swanson Health's purity and potency testing begins with our ingredient sourcing, continues through manufacturing, and goes beyond when a product hits the shelf. Our testing exceeds industry standards, ensuring each product meets our quality guarantees for purity and potency. Swanson facilities are Good Manufacturing Practices (GMP) certified, and we voluntarily participate in third-party, independent laboratory testing. With Swanson, you can be sure you're getting the most pure and potent health products at a great value. Click here to learn more about our quality standards.

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