No Thanks

Your 10% Off Promo Code is on the Way! Thanks for signing up for emails.

You're now signed up to receive exclusive deals and savings opportunities!

Thanks again for connecting with us. Keep an eye on your inbox — your first coupon is on its way!

Thank You! This email address is already signed up

You are signed up for the following:

  • Offers
  • Recipes
  • E-Newsletter
  • Updates & Reminders

Thank you for your interest and be assured that you will continue to receive our emails at this address.

Look for your next communication from us within the next week.


We are having trouble processing your request.

Our apologies!

Please try again later.

Search Please enter an item number or keyword
Shop by
Do You
Need Help?

NOW Foods

ADAM Softgels

ADAM Softgels

Item: NWF651

  • Superior men's multi

  • Gentler and easier to swallow and absorb

  • With saw palmetto and lycopene

180 Sgels

MSRP $53.99
Save 42%
Yes! I want free shipping over $50 on my next automatic shipment of this item.  days. Learn more
In Stock

Supplement Facts

Serving Size 2 Softgels

Servings Per Container 90

  Amount Per Serving % Daily Value
Vitamin A [60% as Beta-Carotene(Betatene®) and 40% as Retinyl Palmitate] 10,000 IU 200%
Vitamin C (from Calcium Ascorbate) 250 mg 417%
Vitamin D-3 (as Cholecalciferol) 1,000 IU 250%
Vitamin E (as d-alpha Tocopherol) 150 IU 500%
Vitamin K (as Menaquinone andPhytonadione) 80 mcg 100%
Thiamin (Vit. B-1) (from Thiamin HCl) 25 mg 1,667%
Riboflavin (Vitamin B-2) 25 mg 1,471%
Niacin (Vitamin B-3) (as Niacinamide) 35 mg 175%
Vitamin B-6 (from Pyridoxine HCl andPyridoxal-5-Phosphate (P-5-P)) 25 mg 1,250%
Folate (as Folic Acid) 400 mcg 100%
Vitamin B-12 (as Cyanocobalamin andMethylcobalamin) 120 mcg 2,000%
Biotin 300 mcg 100%
Pantothenic Acid (Vitamin B-5)(from Calcium Pantothenate) 50 mg 500%
Calcium (from Cal. Ascorbate, Aquamin® FRed Algae Sea Minerals and Calcium Pantothenate) 55 mg 6%
Iodine (from Potassium Iodide) 225 mcg 150%
Magnesium (from Magnesium Citrate andAquamin® F Red Algae Sea Minerals) 25 mg 6%
Zinc (from Zinc Bisglycinate)(TRAACS®) 15 mg 100%
Selenium (from Selenium Amino AcidComplex) (TRAACS®) 200 mcg 286%
Copper (from Copper Bisglycinate)(TRAACS®) 500 mcg 25%
Manganese (from Manganese Bisglycinate)(TRAACS®) 2 mg 100%
Chromium (from Chromium Chelavite®)(TRAACS®) 120 mcg 100%
Molybdenum (from MolybdenumBisglycinate) (TRAACS®) 75 mcg 100%
Potassium (from Potassium Chloride) 25 mg <1%
Saw Palmetto Extract (Berry)(Serenoa repens) (min. 85% Fatty Acids) 160 mg
Phytosterols (Plant Sterols)(with Beta-Sitosterol) 50 mg
Nettle Root Extract (Urtica dioica) 50 mg
Alpha Lipoic Acid 25 mg
Choline (from Choline Bitartrate) 25 mg
Grape Seed Extract (Vitis vinifera) 25 mg
Inositol 10 mg
CoQ10 (as Ubiquinone) 10 mg
Lycopene (LYC-O-MATO®)(from Natural Tomato Extract) 3 mg
Lutein (FloraGLO®)(from Marigold Flowers) 500 mcg

† Daily Value not established.

Other ingredients: Pumpkin Seed Oil, Softgel Capsule (gelatin, glycerin, water, carob), Soy Lecithin, Beeswax and Cinnamon (Cinnamomum cassia) (Bark) Oil.

Suggested Usage: Take 2 softgels daily with food.

Caution: For adults only. Consult physician if pregnant/nursing, taking medication, or have a medical condition. Keep out of reach of children.

Natural color variation may occur in this product.

Store in a cool, dry place after opening.

  • Not manufactured with wheat, gluten, milk, egg, fish or shellfish ingredients.
  • Produced in a GMP facility that processes other ingredients containing these allergens.
  • Recyclable Bottle.

TRAACS® is a trademark used under license from Albion Laboratories, Inc.

Chromium Chelavite® is a registered trademark of Albion Laboratories, Inc.

Aquamin® is a registered trademark of Marigot Limited.

LYC-O-MATO® is a registered trademark of LycoRed Natural Products Ltd.

FloraGLO® is a registered trademark of Kemin Industries, Inc.

Betatene® is a registered trademark of the Cognis Group.

Shipping Weight

.92 lbs

  • Superior men's multi

  • Gentler and easier to swallow and absorb

  • With saw palmetto and lycopene

These multi-vitamin softgels are easier to swallow, and are formulated for better GI tolerability. Features saw palmetto, lycopene, plant sterols, nettle root and CoQ10. Not manufactured with wheat, gluten, milk, egg, fish or shellfish ingredients.

NOW Foods ADAM Softgels Reviews

Summary of Customer Ratings & Reviews

Customer Ratings & Reviews

ADAM Softgels is rated 4.5 out of 5 by 21.
Rated 5 out of 5 by from Great Multi The only one I've found that makes me feel better overall. Softgels are large, but easily swallowed.
Date published: 2014-10-13
Rated 5 out of 5 by from been through alot of multis and for not having to, love them. I do them 1 morn 1 later and feel good.
Date published: 2014-07-01
Rated 2 out of 5 by from Horse Pills There was no pill size listed here. But with a dosage of 2 softgels I was thinking they'd be a reasonable size. Nope, they are enormous! That's a shame, because these are highly rated in reviews I found on the web. I will be sending these horse pills back.
Date published: 2014-06-10
Rated 5 out of 5 by from One of best men's all-around multis I'm a pretty serious value shopper and I have found Adams vitamins to be one of the best in comparison of apples to apples, oranges to oranges. This one rates top among the ones out there.
Date published: 2014-04-28
Rated 5 out of 5 by from Good Value It's hard to find softgel multis that meet our family's needs. Even though these are "Adam" supplements, both males & females in our family use them to good effect.
Date published: 2014-03-25
Rated 4 out of 5 by from my husband and sons think these are beneficial They've been using these two or three years now and no complaints. My husband says that he notices a difference in his fatigue level when he doesn't take these regularly.
Date published: 2013-12-17
Rated 5 out of 5 by from Felt the difference I purchased the version of ADAM that has the plant Sterols after hearing of their benefits but I was surprised at how good I felt after taking them so I have continued with this product.
Date published: 2013-10-26
Rated 1 out of 5 by from Too Big The Softgels are hugh, over an inch long. They are too large to swallow.
Date published: 2013-09-21
Rated 5 out of 5 by from good to include vitamin K The gel-formula product is great in terms of variety and potency, especially it contains vitamin K (80mcg, close to the daily suggested dosage of 100mcg) and reduced Vitamin E (150IU)."
Date published: 2013-07-16
Rated 5 out of 5 by from GREAT I was taking a higher price multi from GNC and switched over to WOW Adam. I feel 100% better. More energy, more alert, just feel better all around. Great product, great value. Highly recommended!
Date published: 2013-06-17
Rated 2 out of 5 by from Do not recommend - gave me GI issues I have been buying a different multi vitamin from Swansons for years. I decided to give this one a try on a whim - the supplement I usually take requires 12 pills a day, and I thought this one might be nice since it only requires 2. Within a couple of days, I noticed that... lets say that trips to the bathroom were messier. I thought it was probably diet related but it persisted for over a week. I eventually thought it might be related to the supplement so I stopped taking it and the symptoms subsided within a day. I can't prove that this supplement will mess you up, but I didn't even finish half the bottle and I won't be buying it again.
Date published: 2013-05-01
Rated 5 out of 5 by from Adam Sgels My husband takes this every day - works for him
Date published: 2013-04-19
Rated 5 out of 5 by from The best multivitamins I have been looking around for a long time to find the best multivitamins that indeed are complete, potent enough to be efficient and that you feel the difference. Now Adam is the one. I compared label to label with all of what you find in the market from GNC stores to pharmacy and such ; Far better than centrum or the lead brand at GNC, it has also the right proportion of ingredients, mineral and vitamins for an active male like me Highly recommended
Date published: 2013-04-13
Rated 5 out of 5 by from great vitamin these are great, high-quality vitamins. i take one per day usually.
Date published: 2013-03-01
Rated 5 out of 5 by from ADAM Multi for Men This is the best multi I have tried since Shaklee brand, some 20 years ago. In just days of use I can feel the difference, unusual to be able to actually discern the results of adding a vitamin. The pills are large, they have to be to contain the amount of ingredients. And those ingredients are plentiful, specific, and apparently in a form the body can use easily. (what good is a vitamin if the body cant digest it?) As always, adjust the dose to fit you the specific person, and adjust the dosage according to your changing circumstance,
Date published: 2013-02-16
Rated 5 out of 5 by from Great Value These softgels are big but very easy to swallow. I find the recommended dose of 2 softgels a little too stimulating, so I take only one a day. Even taking only one a day, you are getting way more than 100 % of the RDA of most vitamins and minerals (except for calcium and magnesium),which is why I take Now's full spectrum minerals along with it. Also, the bottle will last six months(taking one a day), which makes it a great value.
Date published: 2013-01-28
Rated 5 out of 5 by from GREAT MEN VITAMINS These are the best vitamins that I have found on the market. I am in my mid 60's and have been taking them for several years.
Date published: 2012-08-11
Rated 5 out of 5 by from For the hubby.. I'm not exactly sure how these vitamins work for my husband since every time I ask him he says "I guess their alright," but I get that for most questions I ask him about items or food. When he is out of them and I haven't had a chance to order more, he does ask me quite often if I have gotten his vitamins. I think he can tell the difference when he doesn't take them.
Date published: 2012-03-30
  • y_2018, m_1, d_11, h_9
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.3
  • cp_1, bvpage1
  • co_hasreviews, tv_3, tr_18
  • loc_en_US, sid_NWF651, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_swansonhealth
Swanson Quality Assurance

Why Shop Swanson®?

We know how important your health is to you and your loved ones. That’s why we’re focused on delivering only high quality products you can trust at the best value.

Our lab evaluates every product to make sure it’s compliant with strict standards and government regulations, and we fully believe in and stand behind our products. If you’re dissatisfied for any reason, we’ll give you a full refund and pay return shipping.

Swanson's Standards

We are dedicated to offering the highest quality products at the best price. Find out more about how we ensure such a high standard in everything we do.

Learn More
Customer Service

Easy Refill

  • Get your favorite products delivered automatically
  • 10% off future orders of Swanson brand products in your subscription
  • FREE standard shipping on all future orders over $50
  • Control the frequency, delivery date, item quantity... or cancel at any time
  • Email reminders before each delivery
See all FAQs here