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News Release

Swanson Health Products At-A-Glance

Founded by Leland Swanson, SHP has grown over the past forty years from a small family-run business to a worldwide leader in low-cost natural health products.

Company Description

Founded in 1969, Swanson Health Products (SHP) offers affordable, high-quality vitamins, dietary supplements, organic foods and beauty products, eco-friendly cleaning products and more through mail-order catalogs and an expansive website. Founded by Leland Swanson, SHP has grown over the past forty years from a small family-run business to a worldwide leader in low-cost natural health products.



4075 40th Ave SW, Fargo, ND 58108-2803
Phone: 701-356-2700 | Fax: 701-356-2708

Retail Location

109 N. Broadway, Fargo, ND

The company maintains three state-of-the-art, über-automated factories using robotics to service orders.

Customer Service

Customer Service: 1-800-451-9304 | Fax: 1-800-726-7691
Customer Service en Español: 1-800-254-1885

Company Executives

Lee Swanson, Founder & President
Kenneth Harris, CEO
Kurt Cameron, Director of Marketing & Product Development


654 employees at three locations


Swanson Brand: More than 1900 products are included in the extensive Swanson brand, including Swanson Premium Brand ®, Swanson Organics and Lee Swanson Signature Line.

Other Brands: In addition to its own brand, SHP carries 1100 nationally respected brands of vitamins, minerals, supplements, natural beauty products, eco-friendly cleaning products and organic foods. Among those brands are:

Burt's Bees                 Schiff                           Nutiva

Nature's Way              Jarrow Formulas         NOW Foods

Jason Naturals            DermaE                       New Chapter

Kiss My Face              Country Life                 Nature's Herbs

Hyland's                      Garden of Life              Twin Lab

Zand                            Carlson                         Enzymatic Therapy

Honey Stinger             Peelu                             Alacer Corp.

Company Guarantee

Swanson Health Products offers a Seven-Leaf Guarantee on all of its products. The seven leaves in the logo represent seven principles by which Swanson has operated for 45 years, earning a long-standing reputation in the marketplace for providing high quality supplements at the lowest possible prices. Those seven guarantees are lowest possible prices, purity and potency, 100 percent money-back guarantee, security and privacy, customer service, innovative new products and education.

Health Library

SHP offers a comprehensive online Health Library where consumers can stay up-to-date on the latest health news and product information, obtain healthy menu ideas, and watch Natural Health videos featuring experts and doctors discussing various topics. Swansons Online Health Encyclopedia, a consumer information resource designed to answer questions about dietary supplements and their roles in maintaining good health is fully cross-linked for easy navigation.


SHP partners with Vitamin Angels, helping at-risk populations in need—specifically pregnant women, new mothers, and children under fivegain access to lifesaving and life changing vitamins and minerals.


Future plans for Swanson include further development of its organic foods and beauty products lines to meet the demand for high-quality organic products. Groundwork for that growth includes expanding Swansons sku count from 20,000 to 30,000, becoming a major international marketer and expanding its healthy living offering in grocery, beauty and sports nutrition categories.

Wellness Coach

Swanson maintains a full-time Wellness Coach on staff, an on-site gym with free classes and personal training for employees and their families, health risk assessments and financial rewards for achievement and maintenance, and much more.

For Further Information:


David Beckwith | 323-845-9836,

Marjory Hawkins | 512-940-2828,


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