Founded by Leland Swanson, SHP has grown over the past forty years from a small family-run business to a worldwide leader in low-cost natural health products.
Founded in 1969, Swanson Health Products (SHP) offers affordable, high-quality vitamins, dietary supplements, organic foods and beauty products, eco-friendly cleaning products and more through mail-order catalogs and an expansive website. Founded by Leland Swanson, SHP has grown over the past forty years from a small family-run business to a worldwide leader in low-cost natural health products.
4075 40th Ave SW, Fargo, ND 58108-2803
Phone: 701-356-2700 | Fax: 701-356-2708
109 N. Broadway, Fargo, ND
The company maintains three state-of-the-art, über-automated factories using robotics to service orders.
Customer Service: 1-800-451-9304 | Fax: 1-800-726-7691
Customer Service en Español: 1-800-254-1885
Lee Swanson, Founder & President
Kenneth Harris, CEO
Kurt Cameron, Director of Marketing & Product Development
654 employees at three locations
Swanson Brand: More than 1900 products are included in the extensive Swanson brand, including Swanson Premium Brand ®, Swanson Organics and Lee Swanson Signature Line.
Other Brands: In addition to its own brand, SHP carries 1100 nationally respected brands of vitamins, minerals, supplements, natural beauty products, eco-friendly cleaning products and organic foods. Among those brands are:
Burt's Bees Schiff Nutiva
Nature's Way Jarrow Formulas NOW Foods
Jason Naturals DermaE New Chapter
Kiss My Face Country Life Nature's Herbs
Hyland's Garden of Life Twin Lab
Zand Carlson Enzymatic Therapy
Honey Stinger Peelu Alacer Corp.
Swanson Health Products offers a Seven-Leaf Guarantee on all of its products. The seven leaves in the logo represent seven principles by which Swanson has operated for 45 years, earning a long-standing reputation in the marketplace for providing high quality supplements at the lowest possible prices. Those seven guarantees are lowest possible prices, purity and potency, 100 percent money-back guarantee, security and privacy, customer service, innovative new products and education.
SHP offers a comprehensive online Health Library where consumers can stay up-to-date on the latest health news and product information, obtain healthy menu ideas, and watch Natural Health videos featuring experts and doctors discussing various topics. Swansons Online Health Encyclopedia, a consumer information resource designed to answer questions about dietary supplements and their roles in maintaining good health is fully cross-linked for easy navigation.
SHP partners with Vitamin Angels, helping at-risk populations in need—specifically pregnant women, new mothers, and children under fivegain access to lifesaving and life changing vitamins and minerals.
Future plans for Swanson include further development of its organic foods and beauty products lines to meet the demand for high-quality organic products. Groundwork for that growth includes expanding Swansons sku count from 20,000 to 30,000, becoming a major international marketer and expanding its healthy living offering in grocery, beauty and sports nutrition categories.
Swanson maintains a full-time Wellness Coach on staff, an on-site gym with free classes and personal training for employees and their families, health risk assessments and financial rewards for achievement and maintenance, and much more.
For Further Information:
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David Beckwith | 323-845-9836, firstname.lastname@example.org
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