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News Release

Superba™ Krill Oil: Phospholipid Form of Omega-3

Swanson Health Products introduces 100% Pure Krill Oil: Superba™ Krill Oil—a superior krill oil supplement with omega-3 nutrition in phospholipid form.

Fargo, ND (VOCUS) August 12, 2010—Among more than 85 species of krill (tiny crustaceans), the Antarctic krill is the only one with the beneficial characteristics of omega-3s, plus the antioxidants astaxanthin and canthaxanthin. This EFA-rich oil is also water dispersible and therefore more efficiently absorbed and utilized within the body. Because of this, it has become one of the best-selling supplements on the market. Swanson Health Products now offers a new krill oil supplement in the Swanson EFAs line of essential fatty acids: Superba™ Krill Oil.

Most marine omega-3 dietary supplements are derived primarily from fish, such as fish body oil and cod liver oil, which provide omega-3 in triglyceride form. The omega-3s obtained from eating fatty fish such as salmon also provide some omega-3 in the phospholipid form, which research suggests is the preferred dietary form when compared to the triglyceride form. Aker BioMarine Antarctic AS’s Superba™ Krill Oil used in Swanson EFAs 100% Pure Superba™ Krill Oil is extracted from the Antarctic krill species Euphausia superba, which is full of omega-3, mainly in phospholipid form.

Eco Harvesting™: Sustainability and Superb Quality

Krill is a primary food source for many Antarctic animals and there has been concern about overfishing in these waters. This is why Aker BioMarine Antarctic AS (Aker) developed revolutionary Eco Harvesting™ practices that minimize environmental impact and protect the fragile ecosystem of the Antarctic. The harvesting technology stays under water, bringing in fresh, live krill directly onto the vessel for immediate processing.

Recently, Aker became the first krill oil producer to receive certification from the Marine Stewardship Council, an independent, international non-profit organization that works to promote the best choices in sustainable seafood around the world. They also work closely with the Commission for the Conservation of Antarctic Marine Living Resources and the World Wide Fund for Nature Norway.

Swanson Health Products is an industry leader in bringing vitamins direct to consumers at the lowest prices possible. Swanson Health Products, headquartered in Fargo, ND, offers the highest quality vitamins, supplements and natural health care products and is Good Manufacturing Practices certified. Swanson Health Products goes a step beyond its competitors by offering powerful guarantees. All products are backed by a 100% Satisfaction, Money-Back Guarantee and Double the Difference Lowest Price Guarantee. For more information, please visit swansonvitamins.com.

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*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
For our website and catalog, the MSRP is the "Manufacturer's Suggested Retail Price." The MSRP is understood to mean the price at which a manufacturer will recommend a retailer sell a product for in stores, on the internet, or in catalogs. The MSRP of National brand items are dictated to Swanson by each manufacturer. For Swanson brand items, the MSRP is calculated based on a varying percentage above the product's base price.
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