Fargo, N.D. (April 27, 2016)—Swanson Health Products (Swanson), the leading online and catalog marketer of healthy living products, selling both Swanson and third-party brands, announced Katie Doyle has joined the company as Chief Executive Officer. Ms. Doyle brings more than 25 years of experience leading and advising consumer, health and wellness companies.
Swanson Health Products has been founder-led for the last 47 years and has expanded from its start in Fargo to additional facilities in both Nevada and Pennsylvania to support sales around the world.
“I am honored to join Swanson and the incredible team here,” said Ms. Doyle. “I believe in the power of healthy living to improve people’s lives and of direct channels to make it easy to educate, engage and buy. Swanson, as the recognized leader in online and catalog marketing of healthy living products, has a unique opportunity to lead the way towards healthier lives and, in doing so, to become an even more vibrant, growing and profitable business.”
“We believe Katie is the ideal leader for the next phase of Swanson’s growth,” said Corby Reese, a managing director at Swander Pace Capital. “The company is extremely well-positioned to take advantage of trends in healthy living, natural and organic lifestyles and a more active, aging population. Katie’s vision, strategy and execution track record is exactly what Swanson needs as it enters its next chapter.”
Ms. Doyle has held various management positions throughout her career. Prior to joining Swanson, she was a Senior Vice President at Abbott Laboratories, where she led the nutrition business across the U.S., Canada and Puerto Rico. In this role, she was responsible for $3.2 billion in revenue across a portfolio of brands in the pediatric and adult nutrition space as well as sports nutrition and healthy snacking. Before that, Ms. Doyle was a senior partner at McKinsey & Company, where she worked with leading consumer companies across the U.S., Europe, Africa and Asia.
Ms. Doyle succeeds Ken Harris, who successfully guided the company through its recent acquisition by Swander Pace Capital.
About Swander Pace Capital
Swander Pace Capital is a leading private equity firm specializing in investments in growth-oriented, middle-market consumer products companies in North America and the United Kingdom. For the past 20 years, Swander Pace Capital has pursued a consistent strategy of investing in consumer products companies with leading market positions in attractive, defensible niches. With cumulative equity commitments of approximately $1.3 billion, and staff in San Francisco, New Jersey, and Ontario (Toronto), Swander Pace Capital provides portfolio companies with a unique mix of financial, strategic, and tactical support to create long-term value. For more information, visit www.spcap.com.
About Swanson Health Products
Swanson is a marketer of Swanson-branded and third-party-branded healthy living products. The company carries over 27,000 health and wellness products including vitamins, minerals, supplements, sports nutrition, natural food and beauty products. Headquartered in Fargo, N.D., the company operates out of three modern distribution centers located across the United States. For more information, visit www.SwansonVitamins.com