Hero Nutritionals was the first company to deliver gummy vitamins, making it easy and tasty for kids and adults alike to take nutritional supplements. The Yummi Bear line of children’s products includes multivitamin and mineral supplements, Fish Free Omega 3-6-9, Vitamin D3 and more. After the success of Yummi Bears supplements for kids, Hero Nutritionals launched Slice of Life, a full line of all natural, fruit flavored gummy vitamins and supplements for adults that includes Energy +B12, Vitamin C + Pomegranate and several other formulas.