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Company Overview

  • > Culture
  • > Mission/Vision Statement



  • > Swanson's 7-Leaf Guarantee

Quick Facts

Graphic Standards & Brand ID

Contact Information

Company Overview


Since 1969, Swanson Health Products (SHP) has been providing affordable, high-quality vitamins and supplements directly to consumers. Started by Leland Swanson, SHP has grown over the past forty years from a small family-run business to a worldwide leader in low-cost natural health products. The company is not just the realization of one man's dream, it's the realization of the American Dream of small business success.

Swanson Health Products provides access to affordable vitamins, dietary supplements, organic foods, eco-friendly cleaning products and more through mail-order catalogs, an expansive website, as well as a retail store located in their hometown of Fargo, ND. While they have a lot to be proud of, SHP is perhaps most proud of the lifelong relationships they have built with their customers, many of whom have been with the company since the beginning.

Another point of pride for SHP is their diverse and talented workforce. Representing dozens of different countries and nationalities, Swanson Health Products is a well-respected and sought-after employer that values the contributions of every single worker. The company's growth and success over the past four decades is a testament to the dedication of their employees, who love doing what they do and share a passion for natural health.

Mission Statement

Swanson Health Products, as the low price leader, brings the highest quality nutritional supplements to customers by offering innovative products and exceptional customer service. Our mission statement is our purpose, the reason we are in business. It is the passion behind our company.


Swanson Health Products' vision of bringing wellness to the world, one person at a time, is something we are passionate about. Those words describe our ideal future and manifest the essence of who we are as a company. We also believe our vision statement unites and inspires us in a common, coherent and strategic direction.


These ideals reflect what we must live, breathe and manifest in all our daily activities.

  • great value
  • relentless innovation
  • making a difference in people's lives through health and wellness
  • treating our customers with respect and a guarantee of the highest quality products

These ideals reflect what we must live, breathe and reflect in all our daily activities. They are the guidelines for driving our team in day-to-day decision making and are the tools that help bring the brand to life.

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Swanson brand products that offer you the best quality supplements for the lowest possible prices. We also offer dozens of other respected national brands like TwinLab, the first company to offer complete lines of amino acids and fish oil supplements; Enzymatic Therapy, known for their rigorous testing protocols of products like Garlinase and the libido enhancer Hot Plants; and Alacer Corp., maker of the fizzy vitamin-C favorite Emergen-C. Swanson Health Products also continues to develop new products to add to the extensive Swanson Brands including Swanson Premium Brand �, Swanson Organics and Lee Swanson Signature Line.

  • Burt's Bees
  • Nature's Way
  • Jason Naturals
  • Kiss My Face
  • Hyland's
  • Zand
  • Honey Stinger
  • Peelu
  • Schiff
  • Jarrow Formulas
  • DermaE
  • Country Life
  • Garden of Life
  • Carlson
  • Nutiva
  • NOW Foods
  • New Chapter
  • Nature's Herbs

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Swanson's 7-Leaf Guarantee

Swanson Health Products is proud to offer you our exceptional 7-Leaf Guarantee. The seven leaves in the logo represent seven principles by which we've operated for over 40 years, earning us a long-standing reputation in the marketplace for providing high quality supplements at the lowest possible prices. We also know you'll be delighted with the expeditious customer service we provide for every individual, whether purchasing online, by phone or through the mail. Please give us a try, and see if you don't agree with the many millions of satisfied shoppers who trust Swanson Health Products for their dietary supplements and other health care needs.

1. Lowest Possible Prices

We're serious about extending you the lowest possible prices for all the supplements we offer, and we're willing to put our money where our mouth is. If you purchase a product from us, only to discover the exact same item somewhere else at a lower price, we'll gladly match the lower price.

2. Purity & Potency

Since 2001 Swanson Health Products has voluntarily participated in independent third-party Good Manufacturing Practices (GMP) audits, long before the FDA released their final regulations for the dietary supplement industry. Ingredients are tested at various stages throughout the production process to verify purity and potency, and finished products are tested for potency and stability by independent third-party laboratories to ensure that each supplement contains exactly what is stated on the label.

3. 100% Money-Back Guarantee

Our guarantees are the best in the marketplace, bar-none. We offer a 100% Money-Back Guarantee with a generous timeframe for trying a product. If a customer is not satisfied with it for any reason, we'll refund the total cost when returned within one year from the purchase date, including return shipping and handling on domestic orders! Under our Shipping Guarantee, we offer a low, flat rate of just $4.99 for standard shipping within the 48 contiguous United States—on any size order!

4. Security & Privacy

With an increasing threat of identity theft, we realize that security is of prime importance to you. Be assured that your safety is protected with state-of-the-art Secure Socket Layer (SSL) technology that encrypts sensitive information on both your browser and our server and is assured by Entrust. You'll know that the checkout process is secure when you see the closed padlock on your screen, or you see an "s" following the normal "http" designation in the URL address bar.

5. Customer Service

We're frequently praised for our outstanding customer service, so naturally we're very proud of this facet of our company. Phone, email and live chat representatives have been trained to efficiently handle your concerns with a high degree of product expertise and professionalism. Customer Care agents can be reached seven days a week at 1-800-437-4148, by email at Email Us , or accessed through live chat on our website.

6. Innovative New Products

Our Product Development department stays keenly aware of supplement research and emerging trends, often leading the way to formulate products for the general public under our Swanson label brands before they're available from other well-known vendors. Swanson "firsts" include C-120X for carbohydrate control and Tart Cherry Extract for joint mobility.

7. Education

To assist you with the substantial, and oftentimes daunting, task of selecting the right products for your health concern, Swanson Health Products continually provides in-depth articles, expert information, supplement facts, email newsletters and many other learning tools both in our catalog and on our website.

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Quick Facts

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Graphic Standards & Brand ID

Need a logo? Questions regarding our brand? Please contact our public relations team at:��with your logo request or to receive the Swanson Health Products' Graphic Standards & Brand ID guide.�

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Customer Service

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