Fruit of the Earth has been providing customers with high quality personal care products for more than 20 years. Fruit of the Earth revolutionized the way aloe was used in lotions, gels and creams! The company harnessed all of the goodness from this plant and began the hard work of developing a comprehensive line of health and beauty products based on the many beneficial properties of aloe vera. Fruit of the Earth truly offers some of the purest products on the market!