No Thanks

Your 10% Off Promo Code is on the Way! Thanks for signing up for emails.

You're now signed up to receive exclusive deals and savings opportunities!

Thanks again for connecting with us. Keep an eye on your inbox — your first coupon is on its way!

Thank You! This email address is already signed up

You are signed up for the following:

  • Offers
  • Recipes
  • E-Newsletter
  • Updates & Reminders

Thank you for your interest and be assured that you will continue to receive our emails at this address.

Look for your next communication from us within the next week.


We are having trouble processing your request.

Our apologies!

Please try again later.

Search Please enter an item number or keyword
Shop by
Do You
Need Help?

Beauty Without Cruelty

Waterproof Mascara Black

Waterproof Mascara Black

Item: BWC121

  • Waterproof mascara

  • Lasts all day

  • Black color

1 Unit

Retail $25.95
Save 41%
Usually Ships Within 2-4 Business Days

Ingredients: Aqua/water, Isododecane, C11-12 Isoparaffin, Oryza Sativa Bran Cera (RiceWax), Copernicia Cerifera Cera (CarnaubaWax), Vp/eicosene Copolymer, Polyglyceryl-4 Isostearate, Polyethylene, Mica, Disteardimonium Hectorite, Rhus Verniciflua Peel Cera (Japanese FruitWax), Hydrogenated Caster Oil, Dimethicone, Phenoxyethanol,Talc, Ethylhexylglycerin, Potassium Sorbate,Alcohol Denat., Panthenyl Triacetate (Vitamin B5),Tocopherol (Vitamin E),Trimethylsiloxysilicate,Triethanolamine, Helianthus Annuus (Sunflower) Seed Oil, Ascorbyl Palmitate (Vitamin E),Tin Oxide, Iron Oxides,Titanium Dioxide.

Use as you would any fine mascara.

Contact Lens Friendly


Contains No Animal Ingredients

Shipping Weight

.05 lbs

  • Waterproof mascara

  • Lasts all day

  • Black color

It's mascara that won't run away. Waterproof and swim-proof, Beauty Without Cruelty's Waterproof mascara stays on all day. It separates and defines each lash with long-lasting, smudge-resistant solid black color. Experience the Color, Care & Confidence of Beauty Without Cruelty cosmetics. Classic and contemporary shades. Gentle formulations. No animal testing and no animal ingredients.

Terms and Ingredient Definitions


Beauty Without Cruelty Waterproof Mascara Black Reviews

Summary of Customer Ratings & Reviews

Customer Ratings & Reviews

Waterproof Mascara Black is rated 2.6 out of 5 by 7.
Rated 2 out of 5 by from residue No matter which makeup I use under my eyes this "waterproof" mascara ends up smudging or flaking off onto my lower lid.
Date published: 2017-05-11
Rated 1 out of 5 by from Returned I don't know who this specially "contoured brush" was made for; maybe someone with already long, luxurious lashes? definitely not for me. I couldn't get the mascara to apply to my eyelashes. I've NEVER had this problem, with all the hundreds of kinds of mascara I've used, this is the ONLY ONE where the brush made it impossible for me to get the product where it belonged; although it did like to go on my eyelids a lot. Save your $17.00! Get a different brand!
Date published: 2016-11-12
Rated 4 out of 5 by from It's a good product overall While I do appreciate the value of knowing just what's in there, it appears that the quality of the product has dipped since I first bought it. It seems I get dry or bad batches lately because it flakes some, though it won't come off if you cry.The new bottles used to be fresh. I might try something else from them.
Date published: 2015-04-02
Rated 4 out of 5 by from good one I reviewed the brown one previously. It worked well the first couple times I bought the brown one, but then one was all clumpy and annoying. Then the last brown one I bought dried up really fast, so the value wasn't very good. I was unable to change my review for it though. For me, there weren't any other options for what to buy though. This time, when I was placing my order, the brown was not available. I decided to buy the black, and I am glad I did! It has worked really well. No clumps and it's nice and moist. The next morning, I'm still slightly racoonish, but that's only because I don't remove it at night. Overall, I am very satisfied with this black waterproof mascara.
Date published: 2014-11-12
Rated 1 out of 5 by from Black Smudgy Eyes ! Very disappointed with this so called "waterproof" mascara. Within 30 minutes of applying I had smudges on both my upper and lower lids and it just got worse until I removed it. I curl my lashes before applying mascara - I can always tell if the mascara is fully waterproof as my lashes stay curled... as soon as I applied this BWC mascara my eyelashes straightened... so it's definitely not waterproof. Would not recommend at all. I was hoping for a cost effective, natural mascara, but will go back to my trusted brand of Ere Perez almond oil waterproof natural mascara.
Date published: 2014-04-26
Rated 1 out of 5 by from Racoon eyes! Not waterproof! Do not like mascara smudging under my eyes (who does?) This product says waterproof. After appying, in a few hours had "racoon eyes" even though I do not rub my eyes. After trying product a few days, decided just was not going to work for me. I'm going to go back to my old brand, Avon waterproof mascara, which works perfect for me. Was hoping could find an organic alternative but have not been able to find one. Sent this one back!
Date published: 2013-03-14
Rated 5 out of 5 by from BWC Waterproof mascara Goes on very well. Brush perfect size. Lengthens lashes and doesn;'t clump. Very waterproof, but does wash off with gentle soap or BWC eye makeup remover (also nice). Packaging elegant. Good value. Love it.
Date published: 2012-11-03
  • y_2017, m_5, d_23, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_1.0.0-hotfix-1
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_7
  • loc_en_US, sid_BWC121, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_swansonhealth

Why Shop Swanson® Brands?

"With my personal 100% money-back satisfaction guarantee, you have nothing to lose and great savings to gain."

Lee Swanson, Founder of Swanson Health Products

Risk-Free Purchase Guarantee on Beauty Without Cruelty Waterproof Mascara Black

If you are dissatisfied for any reason, we'll give you a full refund and pay return shipping.

Swanson's Standards

We are dedicated to offering the highest quality products at the best price. Find out more about how we ensure such a high standard in everything we do.

Learn More
Customer Service
About Swanson
© 2017 Ratings based on results of the 2017 Survey of Supplement Users. More information at
© 2017 Swanson Health Products – Terms of Service