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INGREDIENTS: Aqua/water, Iron Oxides,Oryza Sativa Bran Cera (RiceWax),Vp/VA Copolymer, Butylene Glycol, Polyglyceryl-5 Laurate,Acacia Senegal Gum (Acacia Wax), Magnesium Aluminium Silicate, Polyglyceryl-3 Stearate, Copernicia Cerifera Cera/copernicia Cerifera (Carnauba) Wax, Rhus Verniciflua Peel Cera/rhus Verniciflua Peel Wax (Japanese FruitWax), Nylon-66, Hydrogenated Lecithin, Phenoxyethanol, Caprylyl Glycol, Glyceryl Caprylate, Ultramarines, Ethylhexylglycerin, Potassium Sorbate, Bambusa Arundinacea (Bamboo) Stem Powder, Benzyl Alcohol, Oryza Sativa (Rice) Bran Oil,Tocopherol (Vitamin E), Biotin.

Made in Germany.

  • CRUELTY FREE
  • VeganĀ®
  • FULL VOLUME NATURAL MASCARA
  • Maximum length and thickness mascara



  • No animal testing



  • Black color


Complement your eyes with Beauty Without Cruelty Full Volume Natural Mascara - Black. It separates and defines each lash with long-lasting, smudge-resistant black color. Experience the color, care and confidence of Beauty Without Cruelty cosmetics.

Terms and Ingredient Definitions

Shipping Weight: .06 lbs

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

MSRP: $25.95

For our website and catalog, the MSRP is the "Manufacturer's Suggested Retail Price." The MSRP is understood to mean the price at which a manufacturer will recommend a retailer sell a product for in stores, on the internet, or in catalogs. The MSRP of National brand items are dictated to Swanson by each manufacturer. For Swanson brand items, the MSRP is calculated based on a varying percentage above the product's base price.

Rated 5 out of 5 by from Love this mascara Love this mascara. Goes on easily, does not clump, can add a second coat for more fullness. My eyes do NOT itch as they do with some other mascaras.
Date published: 2019-08-25
Rated 2 out of 5 by from Disappointed Clumps and flakes. Won't purchase again.
Date published: 2017-12-24
Rated 5 out of 5 by from Best mascara ever!! I have tried them all!! A little pricy, but it truly is the best mascara on the market!
Date published: 2017-03-14
Rated 5 out of 5 by from Fantastic mascara This mascara has a big, full brush that is perfect for coating all lashes. The ingredients are great for sensitive eyes (or just if you want to avoid the mercury and coal tar in conventional mascaras). It will add volume but not length, I have found that curling my lashes before applying was necessary, however that is a very small price to pay in order to help keep my eyes healthy and itch-free. Highly recommended.
Date published: 2016-11-06
Rated 5 out of 5 by from Excellent Product, Great Service I've only used it once, so far...but I am very pleased. Fair price, easy to apply, and definitely adds noticeable volume while maintaining a natural look. I will, without a doubt, be buying this product again. :)
Date published: 2012-12-31
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Swanson Health started in 1969 in Fargo, ND with a mission to offer pure and potent health products at a great value. Nearly 50 years later, we continue to innovate science-backed vitamins and supplements, delivering wellness solutions that help people live simply healthier together, and find vitality at any age. Click here to learn more about us.

For nearly 50 years, Swanson Health's research and development team has delivered science-backed health and wellness products to people around the world. Our innovation is guided by clinical research, scientific consensus, emerging research and usage traditions, creating products that help you find vitality at any age. At Swanson, we don't hide our science behind proprietary formulas — we believe in easy-to-read, transparent labelling. What's printed on our labels, is exactly what you'll find in our products.

Swanson Health's purity and potency testing begins with our ingredient sourcing, continues through manufacturing, and goes beyond when a product hits the shelf. Our testing exceeds industry standards, ensuring each product meets our quality guarantees for purity and potency. Swanson facilities are Good Manufacturing Practices (GMP) certified, and we voluntarily participate in third-party, independent laboratory testing. With Swanson, you can be sure you're getting the most pure and potent health products at a great value. Click here to learn more about our quality standards.

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