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GPB Protein Balancing Shampoo

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11 oz Liquid
  • Made with 78% organic ingredients

  • Balances, strengthens & cleanses

  • For all hair types

Rehydrate and re-energize your hair with Aubrey GPB Protein Balancing Shampoo. This protein- enriched formula increases softness and manageability as it cleanses. Shine-enhancing fruit acids and moisturizing herbal oils smooth hair fiber and infuse it with vitamins to leaver hair full, healthy and lustrous. No animal testing. Biodegradable. Recyclable container.

Product Label

INGREDIENTS INCI: Aqua, aloe barbadensis leaf juice*, decyl glucoside, oryza sativa (rice) extract, glucose, sodium cocoyl hydrolyzed soy protein, xanthan gum, fragrance+, milk protein, butyrospermum parkii (shea) butter*, citric acid, oenothera biennis (evening primrose) oil*, simmondsia chinensis (jojoba) seed oil*, citrus grandis (grapefruit) extract, glycerin, rosmarinus officinalis (rosemary) leaf oil*, quillaja saponaria root extract, glucose oxidase, lactoperoxidase, ascorbic acid, alcohol denat. (38b, lavender*), tocopheryl acetate, hamamelis virginiana (witch hazel) extract, glycine soja (soybean) oil, beta-carotene, daucus carota sativa (carrot) root extract, tocopherol.


+Natural isolate blend sourced from essential oils.

TO USE: Shake well before using. Apply to wet hair, lather and rinse. Repeat if needed. Follow with GPB Glycogen Protein Balancing Conditioner.

Made in USA.

  • No Sodium Lauryl Sulfate.
  • No Animal Testing.
  • Contents Biodegradable.
  • Recyclable Container.
  • Vegetarian.
  • For All Hair Types.

Terms and Ingredient Definitions

Aubrey GPB Protein Balancing Shampoo Reviews

Summary of Customer Ratings & Reviews

Customer Ratings & Reviews

GPB Protein Balancing Shampoo 4.4 5 10 10
AWESOME SHAMPOO This is loaded with real good ingredients that are truely good for your hair & scalp. I really loved it. The only thing I noticed is that I have to color my hair more often than usual. But not a big deal since it really have made my hair healthy. August 22, 2013
Love This Once my hair was 'detoxified', I really liked this shampoo. It has a thinner consistency than most shampoos and I have to use more of it but I love how it cleans without stripping my hair and it has almost no fragrance. May 12, 2013
GPB is a household stable Have been using it for years (shampoo and conditioner) and won't give it up...ever. For newcomers it may take some getting used to as you won't get all the bubbles you're used to. That's because there's no sodium laurel sulfates, etc., In these products. If you don't know what that is, you'll find it in a ton of things including floor waxes. Read up on it. April 17, 2013
Frizzy hair Bought it for my husband's fine hair, it leaves it frizzy. November 24, 2012
An OK purchase Doesn't smell great. I thought it would help my curls and it really didn't. September 17, 2012
Must Buy try it once, and you'll love it!!! August 25, 2011
Like it For the reviewer who says this shampoo "doesn't lather", that's because there are no sulfates in it, which, I've found, is BETTER, and doesn't strip the oils from your hair. Sulfate-free is the ONLY kind of shampoo I will use now. The runny consistency of this product took some getting used to, but I like the way my hair feels after using it. I also like that Aubrey is a cruelty-free company, and thus would recommend ANY of their products, of which there are several shampoos and conditioners I've used, and like. March 29, 2010
Excellent Product I've used this conditioner for years...it's the absolute BEST!! Good for hair and scalp. December 6, 2009
Poor Quality Product I'd be satisfied with this product , but after trying Avalon Organics Biotin B-Complex Thickening Shampoo, I'd never experiment with Aubrey's shampoos again. It doesn't lather at all ! In addition, its smell is intolerable. I thought all natural shampoos have these weak points, but for my relief there are brands ( unlike Aubrey Organics ), that delight their clients with supreme natural hair treatment products. October 28, 2009
Great hair product This is a great product for that extra nourishment for your hair. I use this product a few times a week especially after swimming. It leaves my hair feeling squeaky clean and not loaded down with shampoo residue. August 15, 2009
1-10 of 10

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