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Swanson Premium

High Potency Softgel Multi

Swanson $16.99
Retail $28.49
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Sgels Size:
H, Pill Size Guide
240 Sgels
Other Sizes:

"I have tried a number of vitamins over the years and this is by far the best. I think this is an amazing product and I will always use this as my go to multi-vitamin!" ~product review by KRiley

  • A terrific and economical way to cover your nutritional bases

  • Each two-softgel serving provides a full-day's supply of 18 essential vitamins and minerals

  • A super source of antioxidants and hard-to-get trace minerals

Take charge of your health with the help of Swanson High Potency Softgel Multi. This unique formula delivers 18 essential vitamins and minerals, including high-potency levels of the B-complex vitamins and important antioxidants like vitamins C and E, beta-carotene, zinc and selenium.

View CPSC certificate here.

Product Label

Supplement Facts

Serving Size 2 Softgels

Servings Per Container 120

  Amount Per Serving % Daily Value
Calories 20  
Calories from Fat 20  
Total Fat 2 grams <4%*
Vitamin A USP (as beta-carotene) 10,000 IU 200%
Vitamin C USP (as ascorbic acid) 300 mg 500%
Vitamin D USP (as cholecalciferol) 400 IU 100%
Vitamin E USP (as d-alpha tocopheryl acetate) 200 IU 667%
Thiamin USP (as thiamin mononitrate) (vitamin B-1) 50 mg 3,333%
Riboflavin USP (vitamin B-2) 50 mg 2,941%
Niacin USP (10 mg as niacin and 50 mg as niacinamide) 60 mg 300%
Vitamin B-6 USP (as pyridoxine HCI) 50 mg 2,500%
Folic Acid USP 400 mcg 100%
Vitamin B-12 USP (as cyanocobalamin) 50 mcg 833%
Biotin USP 300 mcg 100%
Pantothenic Acid USP (as d-calcium pantothenate) 50 mg 500%
Calcium (from calcium carbonate) 200 mg 20%
Iron (from ferrous fumarate) 15 mg 83%
Iodine USP (from potassium iodide) 150 mcg 100%
Magnesium (from magnesium oxide) 100 mg 25%
Zinc (from zinc oxide) 15 mg 100%
Selenium (SelenoExcell® organically bound high-selenium yeast) 200 mcg 286%
Copper (from copper gluconate) 2 mg 100%
Manganese (from manganese sulfate) 10 mg 500%
Chromium (from chromium picolinate) 120 mcg 100%
Molybdenum (from sodium molybdate) 75 mcg 100%
Sunflower Lecithin 80 mg
Choline FCC (from choline bitartrate) 50 mg
Inositol FCC 50 mg
PABA USP (para-aminobenzoic acid) 50 mg
Boron (from calcium borogluconate) 1 mg
Silica 500 mcg
Vanadium (from vanadyl sulfate) 10 mcg

*Percent Daily Values are based on a 2,000 calorie diet.

†Daily Value not established.

Other ingredients: Medium-chain triglyceride oil, gelatin, glycerin, potassium (chloride) 30 mg, purified water, canola oil, beeswax, carob (contains caramel color, corn syrup, carob extract).

Suggested Use: As a dietary supplement, take two softgels per day with water and food.

WARNING: Accidental overdose of iron-containing products is a leading cause of fatal poisoning in children under age six. Keep this product out of the reach of children. In case of accidental overdose, call a doctor or poison control center immediately.

SelenoExcell® is a registered trademark of Cypress Systems, Inc.

Terms and Ingredient Definitions

Swanson Premium High Potency Softgel Multi Reviews

Summary of Customer Ratings & Reviews

Customer Ratings & Reviews

High Potency Softgel Multi 4.7 5 26 32
great value, easy to take I love Swanson's products and prices!! April 12, 2014
Great Multi! Great Multi! Always keep a supply on Hand. Have used it for years! December 3, 2013
Best Vitamins My wife and I have been taking the high potency vitamins for years. They are far better than anything found in the drugstores and they are a great value. December 2, 2013
OK Good value. It would be nice if there were not so much of the B's, and if they were made of veggie capsules. October 26, 2013
Best Multis around I have used multi vitamins for over 3 decades and always look for the most potent and the best value. Swanson multis satisfy both of these wants. You cannot find a better multi at this price. September 29, 2013
make it timed release It's a good thing that this product provides an economical way to deliver high potency of nutrients. However, there are a few suggestions to make it even better: 1) It should be timed-release so that delivery of nutrients is continuous round the clock. If the current economically viable technology can release nutrients over 8 hours, then this product should divide the daily amounts into 3 tablets. 2) Too little of : Vitamin E (should contain at least 1000 but ideally 2,000-5,000); Biotin (should increase it to 300% of RDA) 3) Should include vitamin K2, at least 45 mcg 4) May reduce vitamin B 1, 2, 6, and 12. May reduce calcium and magnesium too, which are, like Omega 3, supposed to be supplemented separately to meet the daily requirements. 5) If delivered in 3 timed release pills, there is an added advantage of flexibility for users who may not want to derive 100% of their multivia from this to take only 1 or 2 tablets only. For example, I take both whole food multivit and synthetic multivia like this. Others may want to take less than 3 tablets because they may derive nutrients from sources like fermented food or meals. September 6, 2013
Soft Gel Multivitamins Easy to swallow and high potency August 31, 2013
great value My boyfriend and I both take this vitamin. It has all of the daily necessities and more. the price was wonderful compared to a similar daily vitamin. great supplement for the daily routine. August 18, 2013
great vitamin suppeiment works great very helpful vitamin supplement i do not have to take as many individual vitamins to get the same results August 1, 2013
CONVENIENT SIZE I wrote a good review of this nice Softgel Multi in the 120 size bottle. I like the formula, potencies, and ingredients, i.e. Ferrous Fumarate for Iron, and SelenoExcell from Yeast for Selenium. The formula is in 2 capsules, and the normal recommendation is to take 2 in the morning. That's good. However, many people, including some I know, take 2 at each meal, or at the very least 2 in the a.m. and 2 either at lunch or in the afternoon. For those people, this larger size bottle containing 240 capsules is more convenient and cost effective. We started with the 120 size, but then graduated to the big boy size. This is a nice, convenient product, and this is a convenient size. I recommend it. June 8, 2013
GREAT I started taking the High Potency Softgel Multi two years ago and they work great. I have tried over the counter vitamins and they did not work for me. A friend told me about the vitamins at Swanson's , I decided to try the High Potency vitamins. I am happy I did. Just ordered 4 more bottles which was on sale. Love em May 8, 2013
good basis I start with this supplement, and choose other supplements to fill in the gaps for my particular case. I am very happy with the mix of vitamins and minerals in this multi, and happy with the price as well. April 28, 2013
Love this product Both my husband and I use these, and have for a couple of years now. We make sure we don't run out, as we are much happier with this supplement than any other multi-vitamin we have tried. Very satisfied with Swanson, and with everything we have purchased from them. Superb products, have recommended to many friends. April 11, 2013
DL-Tocopherol form of Vit E?? NOT! I've been taking this for years, and I do NOT recall the vitamin E in it being the cheap, non-absorbable, synthetic form that is now listed on the label! I see the Iron-free formulation has natural Vitamin E, so I will switch to it, but I really like having iron in my supplement as I tend to get deficient without it. Disappointing! March 12, 2013
substitute for eye vitamins good substitute for eye vitamin March 9, 2013
Great Multivitamin My wife and I love this multivitamin. The only thing I would change about it is to use zinc chelate, zinc picolinate, or zinc citrate. Zinc oxide causes a little stomach discomfort if I don't have a full meal in my stomach. Otherwise, it's a great multivitamin and we will continue to use it...with a meal. February 24, 2013
Dissolvement assured I have been taking these vitamins for years. I like them mostly because I am assured they are dissolving in my system and I am getting full benefits. Unlike hard tables that don't always dissolve. I recommend to adults! July 25, 2012
Outstanding Value Ongoing purchase for several years now. Extremely satisfied that this multi-vitamin meets my needs very well for exceptionally good price. March 26, 2012
Wonderful product! Great value! I have tried a number of vitamins over the years and this is by far the best. I think this is an amazing product and I will always use this as my go to multi-vitamin! August 15, 2011
Great value Read the ingredients. Great value July 28, 2011
Softgel Options are always a Plus Comparable quality to other multis. Very cost effective. Would recommend to anyone who prefers soft gels over pills. March 14, 2011
Great Value Purchased this on the Buy One, Get One promotion - an excellent value on a very good multi-vitamin. April 5, 2010
Softgels are the best I have been using this multi-vitamin for awhile, and am pleased with it.....good value for the money, and I like that it is a soft gel, don't like taking pills, softgels are better for digestion. February 1, 2010
Biggest bang for the buck the most vitamins w/ high levels of percentage of any multivitamin I have ever taken. September 24, 2009
wonderful, easy to swallow keeps me sure that Ihave all the support I need. September 18, 2009
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