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NOW Foods

Hyaluronic Acid Firming Serum

Hyaluronic Acid Firming Serum

Item: NWF613

  • Smooth & nourish

  • Paraben free

  • For all skin types & mature skin

1 fl oz (30 mL) Serum

Retail $19.99
Save 42%
In Stock
  • Smooth & nourish

  • Paraben free

  • For all skin types & mature skin

NOW Hyaluronic Acid Serum moisturizes skin. NOW Hyaluronic Acid Firming Serum is an ultra-concentrated hyaluronic acid gel. Hyaluronic acid is completely safe, very effective and capable of absorbing great amounts of water--an essential element in supporting the youthful appearance of skin.

Terms and Ingredient Definitions


Ingredients: Water (Aqua), Aloe Barbadensis Leaf Juice*, Glycerin, Xanthan Gum, Natural Aroma, Sodium Hyaluronate (Hyaluronic Acid), Camellia Sinensis (Green Tea) Leaf Extract, Algae Extract, Soluble Collagen, Natural Hinokitiol.

*Certified Organic

Suggested Use: Shake well before use. After cleansing and toning the skin, apply serum to areas where fine lines are visible, then apply a moisturizer. Use in the AM & PM for best results. (This product utilizes an airless pump to preserve product integrity. For east of use, shake bottle and pump multiple times to remove excess air. This process may need to be repeated periodically).

  • For all skin types.
  • Gluten-Free
  • NOW® Solutions products are not tested on animals.
  • Paraben Free

Shipping Weight

.18 lbs

NOW Foods Hyaluronic Acid Firming Serum Reviews

Summary of Customer Ratings & Reviews

Customer Ratings & Reviews

Rated 4.6 out of 5 by 29 reviewers.
Rated 4 out of 5 by Where's the HA Read the label. I think HA is 6th on the list of ingredients. If it's effective it's not a big issue but I want to do more research and compare with other products. I didn't dislike it totally as it absorbed well and with a drop of my favorite essential oil (currently sandalwood) gave my complexion a dewy look. I also used it on my arms. Probably won't buy again. May 25, 2016
Rated 2 out of 5 by Fragrance based serum I use it as a perfume but won't put it in my face... lots of fragrance in it... one of the most important ingredient is fragrance. It is a good light perfume October 26, 2015
Rated 5 out of 5 by Best purchase I love it. My first time to use it and my skin feels soft. September 30, 2015
Rated 4 out of 5 by Nice, Light Face Serum This serum is light and spreads easily. You don't need to use much, so the bottle lasts forever. It has a mild citrus smell. Sometimes my skin feels a little stiff after it has dried, but that is mostly solved by applying moisturizer over top (as stated in the directions). Overall I am very pleased with this product. September 16, 2015
Rated 5 out of 5 by Something special for you. Enjoy its perfect quality and great smell. I love it. It feels good and gives you a moment of a pleasure. September 26, 2014
Rated 5 out of 5 by BEST MOISTURIZER I use this product after cleaning my face with food grade hydrogen peroxide. It restores the moisture to my skin and decreases the signs of aging. I then follow it with another skin tightening moisturizer with Co-Q10 before applying a light make up. The results are amazing. September 13, 2014
Rated 5 out of 5 by Great product I will definitely purchase it again. After I applied on my face - I feel the tightness and firmness on my skin!! At night time - I also use Collagen Night Cream by Reviva with a couple drops of argan oil. I am 58 yrs old, have no wrinkles. People told me I look like in my 40's. The only fine lines are around my eyes when I smile! June 12, 2014
Rated 4 out of 5 by Almost excellent The price is great; the results are excellent as skin looks much firmer and smoother. However, the pump doesn't allow the product to be used entirely. It's easy enough to pull off and use a q-tip to extract the rest of the product. Be prepared to use moisturizer on top of the serum if you don't like a tight feel to your skin. January 21, 2014
Rated 5 out of 5 by Love this stuff! I love this product! It makes my skin look and feel great. I can tell a difference if I run out and have to go without it for a few days my skin starts to look dull. Then when I start using it again my skin goes back to looking great! It goes on very smooth and feels great on, not oily or sticky. I wouldn't go without it! September 27, 2013
Rated 5 out of 5 by Light and easily absorbed I like this serum as it's light and fresh and absorbs easily, not like the heavy face creams. It's effective and a great price. Can't beat it. September 5, 2013
Rated 5 out of 5 by Wonderful Value I have been using this product for a few years. It firms and hydrates very well.I have recommended it to others. Same as the product my friend uses. She pays $75. So the value is amazing. July 15, 2013
Rated 5 out of 5 by love this stuff I used this before from another vitamin online store but it changed owners and the price went WAY up, so I was so pleased to find this again. My skin drinks this up like water and I swear by it. I then put a moisturizer over it. I did try the Swanson brand because it was much cheaper but it does not have the consistancy that I like. May 25, 2013
Rated 5 out of 5 by Fantastic Hyaluronic Acid is great for aging skin. It adds moisture and skin looks and feels smooth! May 19, 2013
Rated 4 out of 5 by Good Product!! I got this brand because Swanson no longer carried the Derma E Hyaluronic acid lotion. ( I love Derma E products.) I have purchased NOW products in the past, but only the supplements. This is my first skincare purchase of this brand. It has a fresh citrus scent, glides on like silk. I think it works to increase the the hydration as it meant to. I like it!! April 4, 2013
Rated 5 out of 5 by Great product This is a great non-greasy serum. Works great on sensitive skin of all types. Excellent bargain. March 6, 2013
Rated 5 out of 5 by great product and great price, the only drawback is the pump does not always work. . Actually most of the time. March 3, 2013
Rated 5 out of 5 by Hyaluronic Acid Firming Serum AMAZING!!!!! I used it as directed - morning and evening. I noticed a real difference within 24 hours. I have used it for 2 weeks and the results have been consistant. Definitely worth a try. February 11, 2013
Rated 5 out of 5 by Unique product that actually works I had never heard of hyaluronic acid and am extremely pleased with how this simple solution is making my skin feel. It is tighter, yet soft. I pair this with the hyaluronic cream and it makes a great combo skin care under makeup or stand alone. Try it, for the price it can't be beat. January 3, 2013
Rated 4 out of 5 by Great Value I like the ease of applying it and the price is great for hyaluronic acid compared to other products containing it which are much more expensive. I don't notice the firming that much, but I'm almost 77 years old, so I can't complain. December 28, 2012
Rated 3 out of 5 by Odd Smell Pros - Not a bad moisturizer - I can use it on my face in places where I can't normally use creams and lotions because I get acne - very light. Not sure it really gets rid of wrinkles, but it sure can't hurt Cons - Has an odd smell. Like old plants or garden dirt. Going back to the swanson version which has no odor July 2, 2012
Rated 5 out of 5 by not sticky The Hyaluronic Acid Firming Serum is wonderful and you don't even feel it on your skin! I use powder makeup and it works very well together. June 21, 2012
Rated 5 out of 5 by Hyaluronic Acid Serum I absolutely love this product! I love what it does to my face and how it makes my face feel. Highly recommend it! May 8, 2012
Rated 5 out of 5 by Invaluable Anti-Aging Product This particular Hyaluronic Acid Serum is the most outstanding complement to any one's Anti-Aging regimen! With a few selected quality ingredients added to a generous supply of the Hyaluronic Acid, it is most effective, and should be used both day and evening....I would find life difficult without it.... April 5, 2012
Rated 3 out of 5 by not reordering When it comes to trying skin care products for mature skin, I don't expect miracles. However, I have just finished the bottle I ordered and saw no benefit whatsoever. Most products claim to reduce the appearance of fine lines, but I just could not see a change. It does go on smoothly, and it felt fine; the price was fair, but I will not reorder. February 27, 2012
Rated 5 out of 5 by Love It! I've been using this product for only a couple of weeks but my skin definitely looks firmer and brighter. I've tried more expensive products that have not worked nearly as well. So far, I'm very happy with the results. I have always looked younger than my 50-something years and this product will make it even more difficult to guess my age! May 25, 2011
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