Lee Swanson, President of Swanson Health Products®
Dear Friends and Valued Customers,
It is my great pleasure to introduce our most concentrated marine-based DHA supplement ever and the first Swanson® fish oil supplement in superior triglyceride form. Our new VivoMega softgels feature a market-changing concentrate from GC Rieber, one of the world's oldest and most respected companies in the fishing industry. I recently sat down with Dr. Bente Foss, the company's R&D manager and lead developer of this exceptional new fish oil concentrate to learn more about the company and the unique advantages of this innovative supplement. I'm convinced that VivoMega is one of the best, high-DHA triglyceride fish oil supplements on the market today, and I know that after reading our conversation and trying the product yourself, you will agree. There's simply no better value in fish oil today. -Lee Swanson
Dr. Foss: DHA is a marine-derived omega-3 essential fatty acid obtained only through the diet. Research shows conclusively that DHA is vital for optimal vision, brain development and function, and other important structures and functions throughout the body. When it comes to fish oil supplements, the higher the omega-3 concentration, the greater the potency. However, most deliver more EPA than DHA and the levels of DHA fall short of the dosages found to be most beneficial in scientific research. VivoMega is different. Just one VivoMega softgel delivers clinically relevant concentrations of DHA. Plus, the 70 DHA Ultra TG oil in your Swanson® EFAs VivoMega supplement is prepared using "green chemistry," a mild enzyme treatment that efficiently up-concentrates standard fish oil to yield a 90% total omega-3 fish oil concentrate containing 70% DHA content.
Dr. Foss: The TG form of fish oil is the natural form and therefore possesses excellent bioavailability—TG fish oil is efficiently absorbed from the diet and well tolerated.
TG fish oil differs from EE fish oil in chemical structure: TG fish oil is comprised of three fatty acids per molecule and is considered very stable, whereas EE fish oil is made by reprocessing fish oil into a simplified form for ease of handling during refinement.
For many years, the EE form has dominated the fish oil market for a variety of reasons, not the least of which is cost. However, as the science behind fish oil omega-3s has evolved and the biological benefits have become more defined, accepted and utilized by health professionals, more and more scientists, doctors and consumers alike have come to the conclusion that natural TG oils are the preferred form for the most effective supplementation.
Dr. Foss: Our 70 DHA Ultra TG oil is derived from wild, sustainably sourced South American anchovies, sardines and mackerel—short-lived cold-water fish species known for their impressively high omega-3 content.
Dr. Foss: Our 70 DHA Ultra TG oil is derived from sustainable and fully traceable wild fish stock. Fishing quotas are carefully monitored by the regional governmental authorities and the fish oil we receive and further process is fully compliant with both the Marine Ingredients Organization IFFO RS (Responsible Supply) and Friend of the Sea (FOS) Certifications.
Dr. Foss: Indeed, GC Rieber, headquartered in Kristiansund on the northwest coast of Norway, is a long-standing refinery and trader of marine oils since 1879. In the early 1900s GC Rieber was a trader of cod liver oil, and during the 1920s activities expanded to include herring oil refinery.
Over the decades, GC Rieber continued to grow its marine oil refining operations, providing standard omega-3 fish oil around the globe. In 2010, GC Rieber further expanded commercial activities by successfully launching a state-of-the-art fish oil concentrates factory, which is currently undergoing a plant expansion that will soon triple our production capabilities.
GC Rieber is committed to supplying customized, highest-quality fish oils with a particular focus on omega-3 concentrates characterized, by excellent taste, smell, and color profiles and possessing a minimum two years-shelf life. For the future, we intend to continue introducing new product innovations into the omega-3 concentrate market, striving for even higher levels of omega-3 concentration and new, custom EPA/DHA ratios to serve and grow our diverse customer base and the evolving demands of discerning consumers around the world.
Dr. Foss: Though our 70 DHA Ultra TG is new to the market, we are currently conducting a pilot study on cognitive function in Norway and hope to receive the results by the end of this summer. Additionally, we are continuously expanding our clinical studies platform to further qualify the therapeutic utilities of 70 DHA Ultra TG—in particular, regarding pregnancy and infant development, brain and eye health, cardiovascular health, and immune function.
Dr. Foss: It's my pleasure Lee. We at GC Rieber are confident your Swanson customers will find great success with VivoMega.