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On the Road with Lee Swanson
Brattvaag, Norway—The Origin of Swanson® EFA Fish Oils


Dear Friends and Valued Customers,

When we introduced the Swanson EFA line back in 2000, I selected the absolute best ingredients from land and sea. The sea half of the equation is the finest, purest oil derived from fish caught in the pristine waters off the coast of Norway. I recently traveled to the source to see for myself what makes these oils superior, and I returned with yet another addition to our product line—new Pristine Norwegian Cod Liver Oil Softgels.

Bavarian Mountain Mud Mask
Swanson EFAs
Pristine Norwegian Cod Liver Oil
Item# SWE048
1,000 mg 60 Sgels

We made our way from Oslo to the coastal city of Ålesund, one of the most scenic cities in Norway. There we met Mr. Bruce Miller, Vice President of Marine Nutriceutical Corporation, the exclusive U.S. distributor for Napro Pharma AS, and Bjørn Rene, an executive with Napro, who is recognized as Scandinavia’s leading expert on fish oil and essential fatty acids.

Bjørn Rene, Bruce Miller and Lee Swanson near Brattvaag, Norway

To reach the Napro Pharma manufacturing plant, we drove through a tunnel constructed under a fjord, then traveled around the craggy shoreline until we came to the small fishing village of Brattvaag. The modern state-of-the-art Napro Pharma facility sits at the water’s edge, where it receives the freshest catches needed to produce the highest-quality oil. General Manager Frode Remmereit was our tour guide.

Napro Pharma is one of only two facilities in the world that is certified to manufacture fish oils for use in pharmaceutical applications. While there is no such thing as an industry- recognized “pharmaceutical-grade fish oil,” if there were, Napro Pharma’s products would easily qualify for, if not define, such distinction.

Process of molecular distillation

Napro Pharma uses a freshness-preserving technology they call M.O.S.T., which stands for Minimal Odor, Superior Taste. The process begins with selection of only the finest fish liver oils, which are flash frozen at sea to retain their nutrients and preserve their flavor. After extraction, the crude oils undergo filtration through natural clay filters that remove heavy metals and other undesirable contaminants.

Next, the oil undergoes molecular distillation to further concentrate and standardize the naturally occurring levels of EPA, DHA and other fatty acids to produce the final end product. Every batch is then sent to an independent laboratory where it is tested for over 250 substances to ensure that no harmful agents are discernibly present and that their products meet their rigid internal quality standards, which exceed all current government requirements. Most companies test only some batches to validate their manufacturing processes, but Napro Pharma insists on testing every batch before it is released for sale.

Bjørn Rene and Lee Swanson at Napro Pharma manufacturing plant

While visiting Norway, we arranged to have the same Pristine Norwegian Cod Liver Oil sold as a liquid under the Swanson EFA brand placed into a softgel for our customers who have requested such an alternative. And it’s finally here! These softgels give you a measured, consistent dose of omega-3 fatty acids in a go-anywhere, taste-free option that makes fish oil easier to swallow than ever.

~Lee Swanson, President of Swanson Health Products

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