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New Whole Whey Protein
As Close To Organic As Affordable Protein Powder Gets
Ori Hofmekler, Author of The Anti-Estrogenic Diet
Following the success of his Senior Muscle Retention formula, we asked health and fitness expert Ori Hofmekler to help us develop new advanced, easily digestible, great tasting Whey protein powders everyone can enjoy. Here, Ori discusses what makes these new protein powders more nourishing and powerful than anything you'll find in your local health food store.
Whey Protein Powder Chocolate
SWU475 • 420 grams (14.8 oz) Pwdr
Swanson $14.99
In Stock
SWANSON: Ori, these new protein powders are made with your special whole whey concentrate. Why is whole whey better than a whey protein isolate?
HOFMEKLER: There's no doubt that humans thrive on a whole food diet. We do not do well on refined foods such as sugar, distilled oil and refined proteins. Whey protein isolates are industrially refined proteins devoid of nutritional cofactors—vitamins, minerals, beneficial fatty components and fragile immune-supporting nutrients—which are lost during the processing. Protein isolates are treated with heat and acid processing, which destroy amino acids and render the protein nutritionally deficient. Plus, isolates have a funky aftertaste.
To be fully used by the body, whey protein should be in whole form. My new Whey Protein Powders feature my special whey protein concentrate, which is a whole protein product with the highest biological value for the best nourishing impact. Plus, it has a superior taste.
SWANSON: So it's important to have some fat in the product?
HOFMEKLER: Certainly. Fat is a natural carrier of essential immune-supporting nutrients. These same nutrients are found in human breast milk; they're there to support the newborn immune system. One of these fatty compounds is conjugated linoleic acid (CLA) – known for its ability to promote lean muscle development and contribute to cellular defenses. But while it's important that the natural fats are kept intact, that doesn't mean that the product is high in fat. In fact, my whey protein concentrate is actually a low-fat whole protein that is light, easily digestible and fast assimilating.
Whey Protein Powder Strawberry
SWU476 • 420 grams (14.8 oz) Pwdr
Swanson $14.99
In Stock
SWANSON: Your whey comes from grass-fed cows and while it's not organic, you claim it's as close to organic as possible while still being affordable. Why is it so hard to find organic whey, and why is grass-fed important?
HOFMEKLER: The reason it's virtually impossible to find organic (or even grass-fed) whey protein is simple economics. It's cheaper to produce whey protein from conventional milk—which is typically polluted with hormones, drugs and pesticides—than from pure organic or grass-fed cows' milk that is free of hormones, antibiotic drugs or chemicals. And the organic market today is simply too small to produce a sufficient supply of organic whey.
It's widely known that grass-fed animals' dairy is superior to conventional dairy. Grass-fed cows' whey surpasses other whey products with its amino acid and nutrient profile as well as its taste and feel. My grass-fed cows' whey was created using the highest manufacturing standards, starting with the collection of the grass-fed cows' milk and continuing with unique cold-temperature, acid-free processing. My whey is hormone free, drug free and chemical free while still being affordable.
SWANSON: You're a strong believer in making healthy foods great tasting and affordable so people will be encouraged to make them part of their daily lives, is that correct?
HOFMEKLER: That's right. Our goal was to create the most nourishing, best tasting whey protein powders at a price low enough to allow people to enjoy them on a daily basis. Swanson's® new grass-fed Whey Protein Powders are perfect for everyone from sports enthusiasts to the average person who is just looking for a daily boost. They're delicious, they're affordable, and they have a low glycemic impact.
I find that making a drink with any one of these powders satisfies sweet cravings, which makes them great as a healthy snack alternative. With these new Swanson Whey Protein Powders, we can boost our overall health and support lean muscle development without interfering with our weight-loss or weight-maintenance goals. They really are the ultimate answer to protein supplementation, and I know your customers are going to love them!
Whey Protein Powder Chocolate
SWU475 • 420 grams (14.8 oz) Pwdr
Swanson $14.99
In Stock
Whey Protein Powder Strawberry
SWU476 • 420 grams (14.8 oz) Pwdr
Swanson $14.99
In Stock
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