Lee Swanson, President of Swanson Health Products ®	Dr. Roald Strand of Oslo, Norway

Last year I traveled to Norway to meet with my friends and colleagues at Med-Eq, AS, one of Scandinavia's most innovative supplement developers. They were eager to share their success with a new weight-loss formula called 30 days™. After reviewing the theories behind the product and evaluating the ingredients, I knew we had to bring it to the U.S. 30 days offers a new approach to dietary weight-loss support. Here Dr. Roald Strand, who has been using the formula in his Oslo clinic, explains why 30 days is different and how it can work for you. Dr. Strand has been practicing medicine for over 20 years as a family physician specializing in environmental and nutritional therapies. His holistic health center includes M.D.s, a homeopath, an acupuncturist, a chiropractor, a massage therapist and a nutritionist. Their goal is to combine mainstream care with the best of alternative or complementary medicine, and they treat upwards of 12,000 patients each year.

SWANSON: Dr. Strand, 30 days™ addresses weight loss in a
completely new way. Can you explain this new approach?

	Swanson Ultra 30 days Diet Formula SWU473 • 120 Tabs SWANSON $22.49

STRAND: Certainly. There's sort of a sea change taking place among obesity researchers around the world. Until recently the prevailing theory of the cause of obesity has been the "calories in-calories out" theory—overeating combined with lack of exercise creates a positive calorie load leading to weight gain. And while that may be true in many cases, I do not believe it is the complete answer. New research suggests that our environment and the makeup of our foods may be equally as important as the total calorie load. There's also evidence that the microbial population of the intestines differ from slim to overweight individuals. For instance, researchers in Colorado performed a study in both mice and humans, showing that the amount of anaerobic bacteria from the Firmicute family was higher in overweight subjects. When these subjects lost weight, the amount of Firmicutes also fell. In addition, it became clear that when this type of bacteria is transferred from overweight to slim mice, the slim mice put on weight. Research in this area suggests that there is a connection between the composition of the microbial population

SWANSON: That's certainly a new perspective. How does 30 days work to address this?

STRAND: 30 days contains DTox,™ a unique extract blend developed by Med-Eq Gaiapharma. DTox contains herbs that have a cleansing and strengthening effect on the digestive organs in the body and that stimulate the body's ability to rid itself of harmful waste products. 30 days also contains different glucopolysaccharides (Beta Glucans), which are known to activate and support our natural immune system. The combination of 30 days, physical activity and a healthy diet with modest intake of sugar and starch may help you keep the belly fat away.


Source: Unpublished Study. Thom, E. ETC Research and Development AS, Norway.

SWANSON: We hear a lot about the role stress plays in weight gain. Does 30 days address this aspect of the issue as well?

STRAND: It's very clear that stress can contribute to weight gain. Studies show that repeated stress combined with a diet high in sugar increases the secretion of appetite hormones. According to researchers at Georgetown University, this results in an increase of the undesired belly fat in the stomach region. Studies have demonstrated that the daily dosage of glucopolysaccharides found in 30 days may reduce the stress level in the body. The most important reason for the good results is its exceptional ability to support the stomach, intestine, kidneys and liver.

SWANSON: I understand a colleague of yours in Norway completed a pilot study on 30 days. What were the results?

STRAND: That's right; Med-Eq commissioned a study with about 30 middle-aged women. The study was placebo-controlled and lasted exactly 30 days. The results are nothing short of remarkable. Just take a look at the graphs and it's clear that this new approach is a real breakthrough.

* Brit Elisabeth pictured with original product packaging from Norway Brit Elisabeth Haagensli is an active 55 year old. But despite taking care of herself and exercising regularly, the Norwegian star of stage and screen became the victim of the creeping weight gain that tends to come with age—right where we don't want it, in the middle. " My body has been my livelihood all my life and I have to be in good shape. But it's annoying to keep on carrying around excess weight no matter how much I work out," says Brit. "Not long after I started taking the supplement I tried on some old clothes hanging in the back of my closet and it felt really nice to see that they fi t again." In just two months, Brit Elisabeth lost 11 pounds and shed almost four inches from her hips and three from her waist! " I have stopped eating cheese, potatoes and sugar. In addition I have cut back on dairy products, but except from that my life is just the way it has always been. I compare myself to someone who has been driving around in an old car and then traded in for a newer model. I feel more "in place." Brit Elisabeth believes the unique thing about 30 days is that it gives you a "flying start." * Individual Results May Vary.