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Debuting in 1991 as a revolutionary way to fuel athletes, GU Energy Labs uses the latest scientific research to develop energizing products. Every endurance gel, tablet and powder from GU is formulated to help athletes go faster and longer. GU only uses the highest quality ingredients and pays strict attention to ensure pleasing texture and taste and proper pH. Their line of fitness and energy products includes energy gels, Roctane Ultra Endurance Energy Gel, and Electrolyte Brew powder and tabs. From biking to running to triathlons to team sports, GU is every athlete’s partner to promote performance and recovery.