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The man behind the popular protein bars and powders, Jay Robb, is a clinical nutritionist and author of books like The Fat-Burning Diet and Fruit Flush™ 3-Day Detox. Jay Robb Whey Protein is made from the finest natural ingredients available. The protein powders are created using a unique process that yields a whey protein isolate that is much higher in protein than a whey protein concentrate. Natural flavors and stevia are used to create a flavoring system that is palate-pleasing. Try flavors like Chocolate, Vanilla, Piña Colada and more!