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Web Acquisition and Marketing Manager

Location: Fargo, ND
Department: e-Commerce
Days of Week: Monday-Friday
Hours: Flexible
Base Rate: DOE

Overview:

Join the Swanson Health Products Web Team and help lead a team of amazing web marketers into the future! We need you to help us expand our online marketing efforts by leading a team of specialists responsible for driving traffic, acquiring new customers and meeting financial goals.  These folks handle such weighty projects as: search engine marketing, comparison shopping, email marketing, display & retargeting, and our generous referral program. You will perform industry research, generate performance reports and analyze numerous on-going campaigns to identify successful (and unsuccessful) strategies so you can make highly informed recommendations for future marketing efforts.

What You’ll Get to Do:

  • Oversee the always-changing eCommerce landscape by managing a team of marketing specialists.
  • Work side by side with our current, ever-expanding eCommerce marketing teams to provide the best shopping experience.
  • Use a data-driven marketing approach to research, test, and optimize different web marketing strategies to deliver conversion and financial goals. Keep track of learnings as we iterate rapidly!
  • Create, maintain, and report out on the promotion calendar.
  • Closely monitor performance of all campaigns and report out KPIs and budget spends monthly, or as requested.
  • Research, research, research to maintain high-level expertise in all things eCommerce marketing to deliver insightful, actionable recommendations for your team.

What Else You’ll Get to Do:

  • Every month, you’ll participate in a team-building experience with the entire Web Team (past events have included Redhawks baseball games, volunteering at YWCA & bowling).
  • If exercise is important to you, feel free to use our on-site fitness center complete with locker rooms and showers.
  • Get your work done during the hours you work best (within reason, of course).
  • When offered, travel to best-in-class conferences and training seminars for professional development and to stay up-to-date on the latest eCommerce and marketing trends.
  • With over 19,000 products and counting, every team member is expected to pitch ideas on how best to showcase this huge assortment in a way that drives sales and repeat business.

What You Need to Bring:

  • You will be managing your own team so we want someone who has been there and done that.
  • Experience in the entire eCommerce marketing landscape.
  • Excellent communication skills with creativity and the courage to present your ideas to the team.
  • Knowledge of search listing providers, 3rd party SEM tools, tracking software and bid-management systems.
  • Ever work with a 3rd party ESP? That knowledge will help with this job!
  • Proven analytical and mathematical skills and the ability to apply those skills to strategically optimize marketing efforts (and budget spend).
  • Knowledge of web standards, best practices and a meticulous attention to detail.
  • An ability to multitask and work independently or with minimal supervision.
  • A Bachelor’s degree in marketing, business administration or equivalent and a minimum of 3–5 years of experience.

Things We’ll Bring to the Table:

  • Amazing discounts on vitamins, minerals, supplements, and Swanson products.
  • Casual dress code. Very casual. Think jeans, t-shirts and flip flops.
  • Coworkers who laugh at your jokes, even if they’re just being polite.
  • We have to mention all the great usual benefits, health, dental, vision, 401(k).
  • Don't forget the state of the art on-site fitness center. We walk the talk!