Swanson Rated Top in Recent Survey

Friday, February 11, 2011 by Britta S
Consumerlab.com recently put out a survey regarding supplement usage. After thousands of responses, here’s a summary of what was found:
  • The five most popular products were, in order, fish oil, multivitamins, vitamin D, calcium and CoQ10.
  • Use of vitamin D surged in 2010 to 56.2% of those surveyed, up from 47.9% in 2009 and 36.9% in 2008 - a 52% increase over the two-year period.
  • Fish oil continued its rise in popularity, used by 75.7% of those surveyed, up from 74% in 2009.
  • Multivitamin use declined to 70.1% last year from 72.0% in 2009 and 73.8% in 2008.
  • Women were much more likely than men to have taken vitamin D, calcium, or probiotics. Men were more likely than women to have taken CoQ10, herbs and extracts, glucosamine/chondroitin, vitamin E, resveratrol, amino acids, nutrition drinks and powders, and several other supplements.
  • Younger people were more likely to have used a multivitamin than older people: 73.0% of people aged 35 to 44 used a multivitamin, compared to 67.9% of those aged 75 to 84. Younger people were also more likely than older people to have used amino acids, nutrition /protein drinks and powders, green tea, nutrition bars, iron, and several other supplements.
  • Older people were more likely than younger people to have used vitamin D, calcium, CoQ10, vitamin C, vitamin E, resveratrol, vitamin K, and red yeast rice. For example, 64.9% of those aged 75 to 84 used vitamin D, compared to 48% of those 35 to 44.
  • Calcium was the fourth most popular supplement, used by 55.3% of respondents, up from 51.2% last year.
  • Use of CoQ10, the fifth most popular supplement, fell in use from 55% to 53% of respondents.
  • Other than among the top five supplements, the largest changes since 2009 in the use of the other 26 types of supplements covered in the survey were the use of herbs and extracts (down from 44% to 37.6%) and glucosamine/chondroitin (down from 38.5% to 35.3%).
  • Among ten types of merchants from which people purchased their supplements, the most common was online stores, used by 46.5% of respondents - up from 44.1% in 2009 and 39.9% in 2008. The increase was offset by small declines in the use of vitamin stores, mass merchants, and direct distributors.

Top-rated Supplement Merchants:
  • Catalogue/Internet: Swanson
Source: Consumerlab.com
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