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Hero Nutritionals
Hero Nutritionals is the leading manufacturer of gummy vitamins for children and adults. The company pioneered the kids’ gummy vitamins market back in 1995 when Hero Nutritionals founder Jennifer Hodges recognized the need for a kids’ multivitamin that was actually kid-friendly. With their bitter aftertaste and chalky texture, traditional kids’ vitamins simply weren’t doing the trick. Yummi Bears®, on the other hand, taste great and go down easy. The success of Yummi Bears led to the creation of their Slice of Life Multi, a gummy vitamin for adults. Thanks to Hero Nutritionals gummy vitamins, the whole family has an easy (even fun!) way to take their vitamins.